Benchmarking helps users analyze and overlay sales trends for multiple brands or categories in one dedicated place.

Benchmark_Sales_Performance_5-Oct-2021.jpg

How to Use Benchmarking

  1. At the top of the page, click to compare brands or categories.

  2. Select a brand/category and then add another brand/category to compare to.

  3. Click +Add Brand/+Add Category to add up to 3 more brands/categories.

Note: You can filter to include All Amazon Mutual Brands or Amazon Renewed.

The Monthly Brand/Category Performance graph allows you to analyze brand/category performance over time.

  • Units Sold: Number of units sold by the selected brand, in the selected domain, and time frame

  • Revenue: Amount of revenue generated by the selected brand in the selected domain and time frame

  • Product Views: Number of unique product views for the selected domain, brand, and time frame. Multiple views of a specific product by a user within a 30-minute session are counted as one product view.

  • CVR: Conversion rate is calculated by dividing unique purchases by product views for the selected brand, domain, and time frame

Note: The default displays Total for a Single Period. You can also filter to show Share, and Year over Year (YoY), and Month over Month (MoM) data.

Feature Location

Shopper Intelligence > Benchmarking

Was this article helpful?
0 out of 0 found this helpful