The percentage of visitors to your website or landing page that complete a desired action. In most cases, this will be a sign-up or a purchase, but it could also be any other activity you define as conversion.

Conversion rate is often a key metric in calculating your ROI. It is, therefore, essential that the defined action is related to your business goals.

Location

You'll find conversion rate metrics within the Conversion Analysis tool and Shopper Intelligence Solution.

Calculation

Shopper Intelligence

CVR = Units Sold / Product Views

ConversionRate_ShopperIntelligence.png

Conversion Analysis

Converstion Rate = Converted visits / Total Visits

ConversionRate_ConversionAnalysis.png
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