The percentage of visitors to your website or landing page that complete a desired action. In most cases, this will be a sign-up or a purchase, but it could also be any other activity you define as conversion.

Conversion rate is often a key metric in calculating your ROI. It is, therefore, essential that the defined action is related to your business goals.


You'll find conversion rate metrics within the Conversion Analysis tool and Shopper Intelligence Solution.


Shopper Intelligence

CVR = Units Sold / Product Views


Conversion Analysis

Conversion Rate = Converted visits / Total Visits

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