App Affinity Score is available in the App Analysis module and represents the percentage of probability that the audience of the analyzed app will also use the apps listed in the table provided. This metric is measured relative to the normal usage patterns within the analyzed country and provides valuable insight into other apps your users are spending time on.

Location of the App Affinity Score metric:

Try it now! App Analysis > Audience Interests.

Additional Resources

For more information on available Audience metrics and insight for apps, visit Audience Interests (App Analysis).

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