App Affinity Score is available in the App Analysis module and represents the percentage of probability that the audience of the analyzed app will also use the apps listed in the table provided. This metric is measured relative to the normal usage patterns within the analyzed country and provides valuable insight into other apps your users are spending time on.
Affinity Score takes two main things into consideration:
Installs - the group of users that installed the app (doesn't mean they've used it).
Higher usage of the suggested app than its normal usage patterns.
Meaning if we take Facebook, for instance, the chances of a random user having Facebook installed are very high. However, that doesn't mean there's a correlation between the analyzed app and Facebook.
If we analyze Whatsapp and see that its users have higher usage values for Facebook than Facebook's average usage patterns, only then we will give it a higher affinity to Whatsapp.
This gives you a much stronger correlation between the apps, beyond which apps are installed along with other apps, or in use alongside other apps.
Try it now! App Analysis > Audience Interests.
For more information on available Audience metrics and insight for apps, visit Audience Interests (App Analysis).