Drive your ad strategy to new heights by discovering and partnering with the top ad networks in your industry.

Ad_Networks.png

Find the best Ad Networks and build valuable partnerships with networks targeting the right audiences and delivering a strong ROAS. The Ad Networks tools are located within the Competitive Analysis and Media Buying Research modules and provide insights into the Ad Networks driving traffic to your competitor set and your industry.

What is the value

When conducting Competitive Analysis, discover the list of the Ad Networks sending traffic to a select website or competitor set of sites. See valuable insights, including total traffic share sent as a percentage of all referring domains traffic, and a view of the competitive traffic share sent among the selected websites.

In Media Buying Research, the Find Ad Networks tools are used to find and analyze top-performing Ad Networks in order to improve your campaigns and grow your audience.

  • Search for Ad Networks by Industry to understand which networks are more or less prominent in driving traffic to a specific industry.

  • Search for Ad Networks by Competitor to gain insights into the Ad Networks your competitors have partnered with, and analyze which are most successful at driving display and paid search traffic.

How to use

Working within Digital Marketing Intelligence, Ad Networks insights are available in the Competitive Analysis module> Ad Networks page, and the Media Buying Research module > Find Ad Networks pages.

  1. To Find Ad Networks, go to the Media Buying Research module and navigate to Find Ad Networks.

  2. Select to find ad networks by Industry or by Competitor. (Note: the Search by Industry option is only available in the Media Research module.)

    By Competitor: Enter the website domain to be analyzed. Click +Add Competitor to add up to four additional sites.

    By Industry: Select the Industry from the list. Set the Geographic region filter.

  3. Using the filters on the top-right, set the month and geographic region.

  4. The Ad Networks page displays a list of the Ad Networks driving traffic to the analyzed domains or Industry and several key metrics and insights.

    Ad_Networks_gif.gif

    Find Ad Networks by Competitor:

    • Ad Networks: the list of Ad Networks sending traffic to the analyzed sites

    • Total traffic share: the % of traffic share sent by the ad network to the analyzed websites

    Find Ad Networks by Industry:

    • Ad Networks: the list of Ad Networks sending traffic to industry sites

    • Traffic Share: the estimated % of traffic share sent by the ad network o the analyzed industry

    • Traffic Leader: website receiving the most traffic from the ad network

Notes: Under the GDN Network we combine traffic from AdWords, Doubleclick, AdSense and Admeld.

FAQ

Why does the Ad Network data on the Creatives page present differently?

The data displayed on the Ad Networks pages may present differently, and more comprehensively, to the ad networks data shown in filters on the Creatives pages as they are using different data collection methods for the formulation of the insights. We are working to align these data sets and will communicate when this is ready.

Feature location

Try it now! Go to Digital Marketing Intelligence > Media Buying Research > Find Ad Networks . (Note: the feature is also located within Competitive Analysis module.)

Was this article helpful?
0 out of 0 found this helpful