Reveal your competitors top performing paid campaigns with the Top Paid Landing Pages tool.

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The Top Paid Landing Pages tool provides the key metrics and insights on the efficacy of your competitor's campaign landing page performance. See the best-performing landing pages being visited through PPC campaigns for any website, and drill down further to reveal the ads and keywords driving traffic, and the estimated spend on the paid activities.

What is the value?

Using insights from competitor's Top Paid Landing Pages tool, Performance Marketing and PPC Managers can strategically and tactically make decisions that will drive maximum ROI from their own campaigns.

Get an upfront view of:

  • Landing pages that receive the most paid traffic for any website

  • The best-performing search ads competitors are running to drive campaign traffic

  • The best-performing paid keywords driving traffic to each landing page

  • the estimated PPC spend per landing page campaign

Using the insights from top paid landing pages, you can:

  • Build keyword groups directly from the page that can inform and enable your campaigns

  • Review the copy and messaging on the landing pages that have the greatest success/engagement

How to use

The Top Paid Landing Page tool can be accessed from the Competitive Analysis module in the Digital Marketing Intelligence platform:

  1. Go to the Competitive Analysis module and enter the website domain. Click +Compare to add up to 4 additional domains.

  2. From the sidebar menu, navigate to the Paid > Top Landing Pages.

  3. Using the filters in the top-right, set the month and geographic region. (Note only desktop data is available).

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  4. The page displays a list of the top URL's and key metrics and insights:

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    Paid Traffic Share: Estimated paid traffic share to the URL compared to the site's total paid traffic

    Spend URL: Spend estimation for the URL calculated using CPC and paid visits per month

    Top Keyword and # of Keywords driving traffic to the site

    Ads: the total number of search Ads driving traffic to the site

    Tip: Get an estimation of how much a competitor has invested in a specific campaign through the Spend per URL metric, incredibly useful for budgeting and analyzing ROI.

  5. Click All Keywords to see the paid keywords driving traffic to the selected landing page.

    Tip: Select desired keywords to add your keyword groups for use in your own campaigns. Or, download the complete list of keywords by selecting the excel icon. Then, upload the list to your campaign.

  6. Click the Ads drop down to see the text ads and messaging that have been used to driving traffic to the Landing Page as well as their page positions.

Feature Location

Digital Marketing > Competitive Research > Paid Search> Top Paid Landing Pages

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