Measure and track the digital market share and performance within your competitive landscape for up to 25 competitors.


What is the Value?

Perform ongoing monitoring of your competitive landscape and surface actionable insights around the metrics that matter to you the most.

The Competitive Tracker provides an "at-a-glance" comparison of up to 25 competitors' websites which lets you easily measure your digital footprint and benchmark against your direct competition.

Don’t miss any important changes in your competitor landscape, see areas where your company is underperforming, and discover emerging threats using smart insights to improve your digital strategy and win your market.

Using the tracker, you can:

  • Quickly identify any changes or track growth over time.

  • Discover insights about your competitors to learn more.

  • Be alerted to changes in your competitor landscape and click Discover More to immediately uncover any digital blindspots.


How to Use Competitive Tracking

Setting up your first tracker is easy! In this example, we’ll use CNN and the audience development team needs to track and monitor other tech publications that directly compete with the CNN Tech section.

Currently, you can build up to three competitive trackers at a time.

To set up your first tracker:

  1. Click My Trackers > + Create New Tracker.

  2. Select up to 25 websites (or segments) to add to the tracker.

  3. Select your industry and region, and click Next.

  4. Name your tracker and review your criteria, and then click Create Tracker.


Metrics and Insights

Get the most up-to-date data across your competitive set in one, easy to view data tracker.



How is it different from Workspace?

Competitive Tracking is an evolution of the Workspace feature. Based on user feedback, and our commitment to increasing speed-to-insight on the platform, we have improved how you can quickly and easily track your direct competitors and gain a holistic view of your landscape.

The main differences are that the Workspace is website-only, limited to up to 5 competitors, and there are no smart insights included in the analysis.

How is Competitive Tracking different from dashboards?

Dashboards are an effective way to analyze your digital performance, where you can combine several reports in one place. The main difference is you analyze up to five competitors at one time (website only) and pin different data points to get the digital full picture.

What other entities will be supported?

In the future, we plan to support Companies (that are built with the upcoming Company Analysis feature) and apps.

How many trackers can I build?

Currently, you can build up to three trackers. In the future, this number will increase based on feedback while the feature is in BETA.

How fresh are the insights?

The insights are refreshed on a weekly basis.

Is this a desktop-only feature?

Yes, Desktop only.

Is the date range fixed?

Yes, the tracker is only available for a fixed range of either 12 months (for Digital Research and Digital Essential packages) or 13 months so that you can continuously track your competitor landscape and dive deeper into specific insights that are surfaced by the platform.

How do I subscribe to email notifications?

Any new trackers you create automatically subscribe you to a monthly email alert (unless you choose not to subscribe).

Feature Location

Digital Research Intelligence > My Trackers > Competitive Tracking

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