Mobile Web Data: In May 2020, we noticed shifts in digital consumer behavior as a result of Covid, which provided us the opportunity to reevaluate our data inputs and double down on sources (Contributor Network and Partnerships) that reflected these unprecedented changes in the post-Covid market. We have since updated our MW algorithms to incorporate this expanded dataset into our industry-leading machine learning models. The data reinstatement is for May - November 2020. We have reinstated this data back to May 2020, when we recognized the shifts in digital consumer behavior. We made sure to adapt our algorithms and estimations to ensure continuity for period-over-period analysis of historical data (e.g., May 2019 / May 2020). As of December 1st, you can expect to see small accuracy gains across the board pertaining to Mobile Web (MW) traffic.
What metrics were impacted by the 2020 MW algo data reinstatement?
Mobile Visits - More accurate mobile/desktop share. In most cases, mobile traffic increases. In changing mobile share visit data, this has an impact on Total Visits (and Deduplicated Audience).
Total Visits - More accurate mobile/desktop share. In most cases, mobile traffic increases.
Mobile Unique Visitors (Daily/Monthly) - More accurate mobile/desktop share. In most cases, mobile traffic increases.
Deduplicated Audience - Increases to total audience. The ratio of total to mobile decreases.
Bounce Rate - Handling of edge scenarios, smoother data.
Visit Duration - Handling edge scenarios, smoother data.
Is voice-to-text counted in Similarweb's mobile web data?
If you ask Siri a question (or Google voice to text) and then click a link to be brought to a website with the answer, then yes, it will count as a mobile web visit.
Do website visits on tablets count as desktop or mobile web?
Website visits on tablets count as mobile web.
How does Similarweb track and classify Accelerated Mobile Pages (AMP) traffic?
Our algorithm is able to extract the actual page from different AMP variations (ampproject.org, google.com/amp, and Facebook's freebasic). For example, a page-view to www-foxnews-com.cdn.ampproject.org will be considered as a page-view to foxnews.com. AMP Traffic is sorted into Search traffic in terms of Marketing Channels.