Welcome to the Similarweb Digital Marketing Intelligence (DMI) solution! DMI offers the most fresh and reliable data and a robust set of tools and insights to help you optimize your digital marketing strategy.
In this guide, we will introduce several of the DMI modules and workflows to help you get started with Digital Marketing Intelligence:
Discover what's working for your competitors and uncover opportunities to grow your market share and out perform the competition with Competitive Analysis.
Keep an eye on what your competitors are up to. Set up your Dashboards and Competitive Trackers and you'll never miss a move.
See what's all abuzz in search using Keyword Research tools. Find the top keywords driving traffic and discover new and trending search terms, search phrases, and more.
Use Affiliate Research to create robust referral opportunities. Find, qualify and monitor affiliate partners and build your referral strategy.
Shape your display ad campaigns with Ad Creative Research. Discover the campaigns that work well and find opportunities to stand out!
and.. learn how to never miss the trends!
Explore many of the metrics and insights available in Competitive Analysis, Keyword Research, Affiliate Research, Media Buying, and Ad Creatives.
Watch this video for a quick tour of each module in Similarweb's Digital Marketing Intelligence platform.
Want to unveil your competitors' digital marketing strategies and overall traffic performance? And, discover which keywords they are winning, and find who is leading in organic search .. and why?
Watch this video to see how to use Digital Marketing Intelligence to do just that!
Learn more about how to Get Started with Competitive Analysis
Dashboards are a great way to track and monitor your competitor's digital performance. And, building your first dashboard is easy!
In this video, we'll show you how to set up a dashboard in just a few clicks.
Find the top-performing keywords driving traffic to your competitors! You can find hot, new, and trending keywords and keyword phrases using the Keyword Research tools.
In this video, you'll get a look at how to use the keyword tools to build your winning SEO strategy!
Learn more about how to Get Started with Keyword Research
Want to know how much your competitors spend on their PPC campaigns? Is their paid search traffic generating high-quality ROI?
Unearth your competitors’ secrets with Similarweb, and then use them to optimize your own campaigns. Here’s how:
It’s no secret that a robust affiliate partner program can drive sales. Learn how to optimize existing affiliate partnerships and how to find and qualify strong new partnerships using the Affiliate Research tools.
In this video, you'll see how easy it is to discover ways to grow your referral traffic!
Learn more about Getting Started with Affiliate Research.
If you're using paid search to drive growth then it's time to consider your media buying tactics. After all, a good media buying strategy needs the market insights that matter most to your business.
Using Similarweb's tools and insights, you can:
Evaluate potential media outlets, ad networks, and partnerships
Optimize existing media partnerships
Monitor your competitor's digital media campaigns to see what's working and discover opportunities
Identify new trends on a regional basis
Learn more with these step-by-step guides.
Keep an eye on your competitors' Display Ad campaigns to discover opportunities to stand out, and get ideas on how to shape your messaging and creative designs.
With Similarweb, you can take your ad research to new depths with insights on:
Display traffic and audience engagement insights
Visibility into the Display and Video Ad formats that work best
See the longevity of campaigns to get an idea of how well they are working
Spot the most frequently used publishing sites and ad networks
In this short video, you'll get an overview of the tools and insights available to set you on your way to a successful campaign!