Getting Started with Digital Marketing Intelligence

Welcome to the Similarweb Digital Marketing Intelligence! Similarweb offers the most fresh and reliable data and a robust set of tools and insights to help you optimize your digital marketing strategy.

In this guide, we will introduce several of the modules and workflows to help you get started with Digital Marketing Intelligence, including:


Getting around the platform

Explore many of the metrics and insights available in Competitive Analysis, Keyword Research, Affiliate Research, Media Buying, and Ad Creatives.

Watch this video for a quick tour of the Similarweb platform:

Learn more about Navigating the platform and check out Similarweb Digital Marketing Intelligence now!

Competitive Analysis: Discover what's working for your competitors

Want to unveil your competitors' digital marketing strategies and overall traffic performance? And, discover which keywords they are winning, and find who is leading in organic search .. and why?

Watch this video to learn how to use Digital Marketing Intelligence to do just that:

Learn more about how to use Similarweb Competitive Analysis module.

Competitor Tracking: Build rich dashboards and stay on top of the competition

Dashboards are a great way to track and monitor your competitor's digital performance. And, building your first dashboard is easy!

In this video, we'll show you how to set up a dashboard in just a few clicks.

Learn more about building Dashboards and using Competitive Trackers.

Keyword Research: Grow your search traffic with top keywords

Find the top-performing keywords driving traffic to your competitors. You can find hot, new, and trending keywords and keyword phrases using Similarweb's Keyword Research tools.

In this video, you'll get a look at how to use the keyword tools to build your winning SEO strategy:

Learn more about how to use Similarweb Keyword Research suite.

Paid Search Analysis: Take inspiration from your competitor's most successful PPC campaigns

Want to know how much your competitors spend on their PPC campaigns? Is their paid search traffic generating high-quality ROI?

Unearth your PPC competitors’ secrets with Similarweb, and then use them to optimize your own campaigns. Here’s how:

Affiliate Research: Find and build strong referral partnerships

It’s no secret that a robust affiliate partner program can drive sales. Learn how to optimize existing affiliate partnerships and how to find, qualify, and monitor strong new partnerships using the Affiliate Research tools

In this video, you'll see how easy it is to discover ways to grow your referral traffic:

Learn more about using Similarweb Affiliate Research.

Media Buying Research: Learn how to select media partners for success

If you're using paid search to drive growth then it's time to consider your media buying tactics. After all, a good media buying strategy needs the market insights that matter most to your business.

Using Similarweb's tools and insights, you can:

  • Evaluate potential media outlets, ad networks, and partnerships

  • Optimize existing media partnerships

  • Monitor your competitor's digital media campaigns to see what's working and discover opportunities

  • Identify new trends on a regional basis

Learn more with these step-by-step guides.

Ad Creative Research: Craft stand-out Ad Campaigns

Keep an eye on your competitors' Display Ad campaigns to discover opportunities to stand out, and get ideas on how to shape your messaging and creative designs.

With Similarweb, you can take your ad research to new depths with insights on:

  • Display traffic and audience engagement insights

  • Visibility into the Display and Video Ad formats that work best

  • See the longevity of campaigns to get an idea of how well they are working

  • Spot the most frequently used publishing sites and ad networks

In this short video, you'll get an overview of the tools and insights available to set you on your way to a successful campaign!

And... Never miss a trend!

Similarweb has the freshest and most reliable data around. Spot all the hot trends driving traffic in your industry - before your competitors do!

In two short minutes, we'll show you how:

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