View the overall performance metrics of an app and compare it with other apps to see how you rank against the competition.
With these metrics at your fingertips, you can see where you stand overall and start planning your strategy to improve your rankings.
To get an overview of app performance metrics for up to five apps, follow these steps:
Within the Competitive Research module, go to App Analysis.
Enter an app to analyze.
As you scroll through the insights available on the App Performance page, you can click the More Insights button on a widget to delve into that metric.
Key metrics & insights:
Overall Rank: App's position in the selected country across all categories.
Category Rank: App's position in the select country store in the indicated (main) category.
Downloads: App's downloads from the store.
Audience Interests: Top categories and apps used by the selected users.
Note: If you are analyzing an iOS app, you will see Overall Rank, Category Rank, and Downloads.
Do you track a user's activity within an app?
Similarweb App data offers insight into the overall performance of an App, including App rank, downloads and installs, and engagement metrics. User behavior and activity fully contained within the App is not currently measured.
Why is iOS data more limited than Android?
Our data sources and collection methodology differs from device to device (much like it does for desktop vs. mobile for websites), which is why we have more robust data for desktop than mobile for websites. In this case, we have more data for Android, which is the reason our current Android offering is more robust, specifically in terms of the breadth of metrics displayed.
How are Monthly Active Users (MAU) calculated?
We look at the total sessions over the month and display the average number of unique users we saw open the app in that month. So, if a user opened an analyzed app just once in the month, they'll qualify as a MAU.
How does it differ from Daily Active Users (DAU?)
For DAU, the user just needs to open the app once in that day to be counted. We can then take this number and estimate an average for weekly or monthly time frames.
When a user updates their app, does it count as another download?
No. If a user has the app already and updates to a new version of the app (with the same package name), this will not count as another download of the app.
If an app has a WebView, would Similarweb track this traffic?
WebView would be considered in-app traffic, as it is occurring in the app itself and not in the mobile device browser. We do not currently track in-app traffic, so this would not be covered in our data.
Try it now! App Analysis > Enter an app and go to App Performance.