Getting Started with Digital Research Intelligence

Welcome to Similarweb's Digital Research Intelligence solution!

Using Digital Research Intelligence, you can easily uncover the digital traffic metrics and insights of your competitors and benchmark your performance, analyze markets and identify trends, and discover online behaviors that help you grow your audience. Build your winning digital strategy with Digital Research Intelligence.

In this guide, we will introduce several key research modules and workflows to help you get started using the Digital Research Intelligence solution.

  • Research Your Competitor's Digital Performance: Analyze how a company's website is performing, and find trends and spikes in traffic over time.

  • Build a Custom Industry: Define a custom list of websites to monitor. Track the competitors, partners, or industry leaders that you define in a custom list, and monitor for trends and opportunities.

  • Analyze Your Competitive Landscape: Compare the digital traffic of your top competitors and benchmark performance against your own site.

  • Understand Your Audience Behavior to Grow Your Reach: Learn about your audience behaviors online. See which sites your audience visits and the topics they search for and identify the social media sites they use most.

  • Build Your First Dashboard: Dashboards provide a quick and easy way to track and monitor the metrics and reports that are most important to you. With dashboards, you can subscribe to email alerts and share reports with colleagues.

Step 1: Research Your Competitor’s Digital Performance

With Digital Research Intelligence you can discover actionable insights that help you analyze industry trends and leaders, break down any competitor’s online strategy, and understand audience behavior.

Watch the video to learn how to start analyzing your competitors today to discover their online traffic strategy, and use these insights to keep your digital scorecard up to date.

Step 2: Build a Custom Industry

With Industry Analysis you can track, measure, and grow your digital market share over time using one of our 200+ pre-defined industries or creating your own Custom Industry.

Watch the video below to learn how to create a custom industry.

Step 3: Analyze Your Competitive Landscape

Want to know everything about your competitor’s digital strategy? With Similarweb you can easily track and monitor your top competitors and benchmark your digital performance against traffic and engagement metrics.

Watch the video below to learn how to uncover competitive insights.

Step 4: Understand Audience Behavior to Grow Your Reach

Did you know that you can use Similarweb to learn where your audience is spending time online? Similarweb helps you to analyze your audience plus uncover insights about your competitor’s audience.

Watch the video below to learn how you can analyze your audience.

Step 5: Build Your First Dashboard

Building your first dashboard is easy! Monitor and track your and your competitor’s digital performance in just a few clicks.

Watch the video below to learn how to build your first dashboard.

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