Identifying Search Trends by Industry

Discover which keywords are trending in your industry. Identify the search interests of your audience and the market demand for a specific category, brand, or product.


What is the Value?

Understand market demand and search intent of users based on non-branded trending keywords.

How to Use Search Trends

Within Industry Research > Web Industry Research, you can discover which keywords are trending in your industry.


  • Use the search bar to search for a specific term or to exclude a term. The report is automatically filtered to non-branded keywords only but you can search both or only branded keywords.

  • You can also filter your search results by Newly Discovered (search terms that didn’t appear the prior month) or Trending Terms (percentage change from the previous month) to see search interest trends.

  • You can save your custom analysis for future reference by adding your graph to a new or existing dashboard using the + icon or by downloading your report using the Download Excel icon.

In the table, you can see:

Use Case

  • Analyze search trends within an industry to understand audience behavior and market demand.

  • Discover trending topics and emerging search terms to determine volume of search interests within an industry.

Feature Location

Research Intelligence > Industry Research > Web Industry Analysis > Audience > Search Trends

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