Identify Search Trends by Industry

Find the top trending search terms within an industry.

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What is the Value?

Discover trending topics and emerging search terms within an industry. See what's trending, the search volume and % change, volume trend, and traffic leaders for the top trending branded and non-branded search in the industry.

Use these insights to get an understanding of market demand, search intent, and audience interests within a specific category, brand or product.

How to Use Search Trends

Within Industry Research:

  1. Go to Web Industry Analysis and select an Industry to analyze.

    Tip: You can create a Custom Industry by entering the list of websites of your choice.

  2. Using the filters in the upper right, select the date range and geographical region.

    Select Search Trends from the sidebar menu.

  3. Select Search Trends from the sidebar menu.

The Search Trends page displays a list of the top search non-branded terms within the selected industry.

  • Search: search for a specific term or choose to exclude a term.

  • Newly Discovered : filter the list for search terms that didn’t appear the prior month

    Trending Terms: identifies search interest trends based on percentage change from the previous month

Tip: Save your custom analysis for future reference by adding your graph to a new or existing dashboard using the + icon or by downloading your report using the Download Excel icon.

Metrics and Insights:

Feature Location

Research Intelligence > Industry Research > Web Industry Analysis > Audience > Search Trends

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