Cross-Retail IQ: Retailer Coverage by Market

Cross-Retail IQ covers 621 retailers across 44 markets, plus 92 Worldwide retailers you can add to most markets. This article lists every retailer, organized by market, with the month historical data starts and whether on-site search (OSS) data is available.

Every retailer below is live in the platform today. Two things to know before you scan the tables:

• Data available from: the first month Cross-Retail IQ has historical data for that retailer. You can analyze any period from that month forward.
• On-site search (OSS): whether keyword data from the retailer's own search bar is available. If this says "No," brand and category performance data is still fully available; only that specific keyword layer is missing.

How to find retailer coverage in the platform

1. Open Cross-Retail IQ from the left navigation and go to Brand and Category Performance.
2. Choose a market and category from the dropdowns at the top.
3. Open the Filters panel to see and refine the retailers included in your analysis.

How to filter retailers

Open the Filters panel from the top right of Brand and Category Performance, then use the Retailers section.

Presets:

• Top Retailers (default): the most significant retailers in the market. Start here for most analyses.
• All Retailers: every retailer in the market, for the broadest competitive view.

Manual selection:

• Manual tab: check or uncheck individual retailers, or search by name.
• By Country tab: select retailers grouped by country, useful for regional views.

Use Clear Selection to start over, or Reset to Default to return to Top Retailers. Click Apply Filters to update the analysis; nothing changes until you do.

"No Data" tag: the retailer is available in the market but doesn't have qualifying data for your current category, market, or date range. Try a wider date range or a broader category, or exclude it.

Coverage at a glance

Markets are ordered by total retailer count. Worldwide is a global pool of cross-border retailers that can be added to most markets, not a market itself.

Full retailer coverage by market

Worldwide

These retailers operate across borders and can be added to most markets on request. Listed once rather than repeated under every market. 92 retailers · can be added to most markets on request

North America

United States of America · 140 retailers

Canada · 27 retailers

Europe

United Kingdom · 69 retailers

France · 62 retailers

Germany · 54 retailers

Spain · 20 retailers

Poland · 18 retailers

Italy · 17 retailers

Netherlands · 13 retailers

Sweden · 6 retailers

Switzerland · 6 retailers

Belgium · 5 retailers

Czechia · 4 retailers

Portugal · 3 retailers

Austria · 2 retailers

Greece · 2 retailers

Hungary · 2 retailers

Norway · 2 retailers

Ukraine · 2 retailers

Denmark · 1 retailer

Finland · 1 retailer

Romania · 1 retailer

APAC

Japan · 18 retailers

India · 9 retailers

South Korea · 7 retailers

Thailand · 3 retailers

Indonesia · 1 retailer

Malaysia · 1 retailer

Philippines · 1 retailer

Singapore · 1 retailer

Vietnam · 1 retailer

ANZ

Australia · 38 retailers

New Zealand · 4 retailers

Latin America

Brazil · 29 retailers

Mexico · 12 retailers

Chile · 10 retailers

Colombia · 8 retailers

Peru · 6 retailers

Argentina · 5 retailers

Africa

South Africa · 4 retailers

Other

Israel · 3 retailers

Hong Kong · 1 retailer

Slovakia · 1 retailer

Turkey · 1 retailer

FAQs

Where can I see which retailers are covered?

Two places: the live Filters panel in Brand and Category Performance for your chosen market, or the coverage tables in this article for a full cross-region view.

What does "Data available from" mean?

The earliest month Cross-Retail IQ has historical data for that domain. You can build any analysis from that month to today. Newer retailers will have shorter histories, which matters for year-over-year comparisons.

What is on-site search (OSS), and why isn't it available for every retailer?

OSS surfaces the exact terms shoppers type into a retailer's own search bar, useful for tracking path-to-purchase intent. Availability depends on how transparent that retailer's search signals are. If OSS shows "No," brand and category performance data is still fully available.

Why does a retailer show a "No Data" tag in the filter?

It's tracked in that market but doesn't have qualifying data for your current category, market, or date range. Try a broader category or a wider date range.

What's the difference between "Top Retailers" and "All Retailers"?

Top Retailers isolates the highest-volume players in a market to keep the view focused. All Retailers includes long-tail and specialty sites for a full market view.

Can a category I need be added?

Yes. Contact your Customer Success Manager or submit a request through the [Category Request Portal] and our data team will review it.

Can a retailer I need be added?

Yes, coverage expands based on market demand, traffic thresholds, and how feasible it is to parse that site's data. Contact your CSM or submit the [Retailer Request Portal] form to nominate a domain.

What are "Worldwide" retailers, and can they be added to my market?

Large, cross-border platforms or brand flagships that serve multiple regions from one domain. They're held in a shared global pool rather than repeated in every regional table, and can be added to your active market views on request.

Can a retailer be added to a market it isn't currently listed under?

Often, yes, depending on the localized visibility signals Cross-Retail IQ can capture for that site in the requested market.

How often is coverage updated?

Continually. This article is a point-in-time snapshot; the platform's live Filters panel is the current source of truth.

Can I compare retailers from different regional markets in one view?

You can multi-select and compare retailers within the same market view. To compare across markets (say, amazon.co.uk against amazon.com), switch between market views using the top-of-page selector.

If a retailer shows "No" for on-site search, will that change?

Yes, if reliable new search signals become available for that domain, we upgrade its OSS status and backfill the keyword layer for relevant historical periods.

Why do some retailers have data back to 2022 while others start more recently?

"Data available from" marks when we began stable data collection for that domain, or when it was added to Cross-Retail IQ. Newer additions naturally have shorter histories than long-standing ones.

Try it now

Open Cross-Retail IQ > Brand and Category Performance in your Similarweb account to explore live retailer coverage for your market.