The Rankings section lists the top-performing websites in marketing channels, such as Search, Social, Display, Referral, Direct, and Email.

What is the value?

With Rankings, you can gain an overview of an industry's marketing strategy over time. You can plan and prioritize marketing resources by analyzing the leading channels generating traffic for the industry leaders.

How to Use

  1. From Digital Research > Industry Research > Web Industry Analysis, click the Search bar and, from the drop-down list, select an industry from the predefined list (of 200+ industries).

    The list will refresh to show the top websites for your predefined or custom category.

  2. From the left menu, select Rankings > Search Leaders (or Social/Display/Referral/Direct/Email Leaders).

In the table, you can see:


  • For Search Leaders, you can filter by Paid and Organic.

  • Hover your mouse over the domain name to see an overview, including Global Rank, Country Rank, and Last Month Visits.

Feature Location

Digital Research > Industry Research > Web Industry Analysis > Rankings

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