The Display Ad Spy tool shows a catalog of your competitor's display ads across all of their campaigns, by publisher posting their ad, or by ad network driving them. These insights will give you an outline of any company's display tactics and strategy for this channel.
Insights on Creatives provide an understanding of the ad format, brand messaging and ad copy being used by competitors across their digital ad campaigns. Understand what elements are working best for your competitor set and apply those elements to your own display strategy.
Using the filters, you can view creatives by Campaign, Publisher, or Ad Network. Use this information to help:
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pinpoint creatives being used in specific campaigns
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understand which publishers the creatives originated on
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uncover the ad networks they are associated with
To view ad creatives for up to 5 competitors' sites, follow these steps:
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Go to Find Display Ads and enter a website to analyze.
Note: This feature is available in multiple modules. See Feature Location.
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Set the Time Frame you want to see creatives for, and select the Country where you want to focus your Creative research.
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Use the Traffic filter to select to view Desktop or Mobile web creative ads.
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Set filters to define the criteria of the search for creatives.
All Campaigns or choose to view creatives from specific campaigns Note: The campaigns listed in the filter reflect the title of the landing page that the ad directs the user to. Ads that direct to the same landing page are grouped under the same 'Creatives' campaign. All Publishers or select to view creatives posted on specific publisher sites All Ad Networks or narrow search of ad networks driving the program -
You can sort the creatives by Last seen or First seen filters so you’ll know which campaigns, messages, and creatives have been successful over time for the advertisers.
Each creative card provides details on:
| Ad Size/Format |
| Copy/Design |
| First Seen Date |
| Last Seen Date |
| Active Days |
You will see all available country filters on the Creatives page, regardless of what country filters you have in your subscription.
Available country filters include:
Q: How does Similarweb capture creatives data?
We capture our creative data through multiple methods, but predominantly we use web-indexing mechanisms and a URL page-selection algorithm which decides the pages to index and extract the relevant data from them. The metadata we index includes (but is not limited to):
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creative screenshot
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landing page URL
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advertiser's domain
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campaign name
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first & last seen
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active days
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ad size/format
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