Track the Top Free, Top Paid, and Top Grossing apps within a specific category over time to analyze app market trends with Top Apps.

What is the value?

With Similarweb’s Top Apps feature, you can track your industry vertical on a daily basis, view historical category ranks, and uncover your competitive landscape. Identify who is leading the category, who are your main competitors, and who is trending up or trending down in real-time.

  • Filter the table by Top Free or Top Paid Apps and benchmark your app against your competitors to monitor your marketing and product performance and see how you are ranked in comparison to other apps in your category.
  • Filter by Top Grossing apps according to IAP (in-app purchase) volume to benchmark yourself against category leaders.

  Note: This page is updated daily. Check back often to track trends.

How to Use Top Apps

  1. Within the Market Analysis module, go to App Category Analysis.

  2. Select a category from the list and then navigate to Top Apps.

  3. To customize your analysis:

    - Select the country and time period you'd like to analyze.
    - Choose an app type: Top Free, Top Paid, or Top Grossing.

  Tip: Hover your mouse over a listed App to see an overview of the app, including Category Rank and Last Version Date.

View app ranking trends over time

Select a period of time to analyze, and view app category rankings over time to spot trends in your app competitive landscape.

Top Apps trends over time

Key Metrics & Insights


Feature Location

Try it now! App Category Analysis > Choose an app category and go to Top Apps.

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