In Website Structure, you can view the following:

  • Pages: Traffic share of pages on a website, including the full URL and its variations.

  • Folders: Traffic share of the folder path on a website.

How to Use Website Structure

To view traffic share of pages or folders of up to five sites, follow these steps:

  1. Go to the Website Analysis module. Within the Website Structure section, go to Pages or Folders.

Pages

Within Pages, you can filter by:

  • All: Top 1,000 popular pages.

  • New: Pages that didn't receive traffic the previous month.

  • Trending: Pages that received the largest increase in page views from the previous month.

  • Best Performing: Pages that received page views each month).

  • Campaign (UTM): Campaigns identified by a URL parameter.

Key metrics & insights:

  • URL: Domain, including all meaningful subdomains.

  • Share: Percentage for each page share represents the page views out of the total page views for the selected website.

  • Change: Percentage of change from the previous month to the current month.

Folders

Key metrics & insights:

  • Folder: Folders receiving incoming traffic.

  • Share: Percentage for each page folder represents the page views out of the total page views for the selected website.

Note: Each folder share is calculated for the exact URL path. Subfolders are not grouped under parent folders - i.e. the traffic to website.com/folder/article is not included in traffic share to website.com/folder.

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