In Website Structure, you can view the following:

  • Pages: Traffic share of pages on a website, including the full URL and its variations.

  • Folders: Traffic share of the folder path on a website.

How to Use

  1. From Digital Research > Company Research > Website Analysis, enter a website you would like to analyze.

  2. Click the Compare button to add up to four competitor sites.

  3. Enter your chosen time frame, country filter, and device view at the top of the page.

  4. From the left menu, select Website Structure > Pages or Folders.

Pages

Within Pages, you can filter by:

  • All: Top 1,000 popular pages.

  • New: Pages that didn't receive traffic the previous month.

  • Trending: Pages that received the largest increase in page views from the previous month.

  • Best Performing: Pages that received page views each month).

  • Campaign (UTM): Campaigns identified by a URL parameter.

In the table, you can see:

  • URL: Domain, including all meaningful subdomains.

  • Share: Percentage for each page share represents the page views out of the total page views for the selected website.

  • Change: Percentage of change from the previous month to the current month.

Note: Enter a page name or text to filter the results.

Folders

In the table, you can see:

  • Folder: Folders receiving incoming traffic.

  • Share: Percentage for each page folder represents the page views out of the total page views for the selected website.

Note: Enter a folder name or text to filter the results.

Feature Location

Digital Research > Company Research > Website Analysis > Website Structure > Pages/Folders

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