The Market Performance page provides key performance insights for any industry. View the top websites and industry-level traffic and engagement data.

What is the value of Market Performance insights?

Market Performance gives a comprehensive overview of any industry. With these industry-level insights, you can:

  • Identify the key players in any industry

  • Spot opportunities for growth across industries and markets

  • Evaluate industry size and growth so that you can react to changes in your market

How to find Market Performance data

  1. Within Market Analysis > Web Market Analysis, choose an industry to analyze. Or, create a custom industry to analyze a personalized view of your market.

  2. To target your analysis, use the filters in the upper right to set the time period, country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.


Market size & distribution
  • Market size: View the unique visitors and Yearly change for your market.


    Market size is based on unique visitors in the most recent month.

  • Popularity score: The share of unique visitors to the selected industry where 100% is all industries in the selected country.

    Use this metric to understand how well your industry reaches a specific country’s population.

  • Market distribution: Reveal the overall shape of your industry and whether market leaders take a bigger percentage of the traffic share.


    Market Distribution is only available for pre-defined Similarweb industries. If you are analyzing a custom industry, then you will see Total Visits to the industry over the selected time period.

Engagement Insights
Traffic Insights
  • Total visits: Sum of all visits during the selected period

  • Top Websites: Top five websites for this industry, ranked by traffic share. For each ranked website, you'll find its month-over-month change in visits.

  • Device distribution: Percent of incoming traffic from desktop vs. mobile web

  • Top countries: Top five countries that send traffic to the industry

Cross-market Overview

Cross-market overview presents a side-by-side view of key traffic metrics across top industries. See what industries are growing and declining at a glance and understand what’s happening in the industries you operate in, or are looking to enter.

To view Cross-market overview, analyze “All Industries.”


Cross-market overview is only available when analyzing all industries. You will not see this table when analyzing any specific industry (custom or Similarweb pre-defined).


In the Cross-market overview table, you’ll find the following high-level metrics for predefined Similarweb industries:

  • Total visits over the selected period and MoM change

  • Monthly unique visitors and MoM Change


These metrics are calculated based on the top 100 sites in the relevant industry.

Save specific industries by clicking the “Star” icon. Then, toggle on “Starred Industries only” to zero in on the industries that are relevant to you.


How do you determine the top 100 websites?

The Top 100 websites in an Industry are based on the most recent month's data. This means that with the release of each new month of data, the Top 100 sites in an Industry may change based on which sites received more visits in the most recent month.

The list of top sites will not change when the time frame is adjusted because we are always showing the Top 100 sites based on the most recent month's data.

Feature Location

Try it out! Web Market Analysis > Enter an Industry and you will land on the Market Performance page.

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