Get an overview of digital traffic data and insights for any industry. See the list of top performing websites and build your strategies based on reliable industry data and traffic insights.


How to Find Industry Traffic Data

  1. Within Industry Research > Web Industry Analysis, choose an industry to get an overview of the traffic data and insights for that industry. Or, create a custom industry to analyze a personalized view of your market.

Industry Traffic Metrics and Insights


Traffic Insights:

  • Top Websites: Top five websites for this industry, ranked by traffic share. For each ranked website, you'll find its month-over-month change in visits.

  • Device distribution: Percent of incoming traffic from desktop vs. mobile web

  • Total visits: Sum of all visits during the selected period

Engagement Insights:


Additional metrics:

  • Top countries: Top five countries that send traffic to the industry

  • Related categories: Top five related industries. Click an industry to filter the Industry Overview for that specific industry.


How do you determine the top 100 websites?

The Top 100 websites in an Industry are based on the most recent month's data. This means that with the release of each new month of data, the Top 100 sites in an Industry may change based on which sites received more visits in the most recent month.

The list of top sites will not change when the time frame is adjusted because we are always showing the Top 100 sites based on the most recent month's data.

Feature Location

Try it out! Web Industry Analysis > Enter an Industry and you will land on the Industry Overview page.

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