You can see high-level statistics of the selected industry based on an index of the top 100 websites in that industry.


How to Use

  1. From Digital Research > Industry Research > Web Industry Analysis, click the Search bar and, from the drop-down list, select an industry from the predefined list (of 200+ industries).

    The list will refresh to show the top websites for your predefined or custom industry.

  2. From the left menu, select Industry Overview

  3. Customize your analysis by adjusting the time frame, country, and traffic type options located at the top of the page.

You can see:

  • Top Websites: Top five websites for this industry, ranked by traffic share. For each ranked website, you'll find its month-over-month change in visits.

  • Device distribution: Percent of incoming traffic from desktop vs. mobile web

  • Total visits: Sum of all visits during the selected period

In the graph, you can see:

In addition, you can see:

  • Top countries: Top five countries that send traffic to the industry

  • Related categories: Top five related industries. Click an industry to filter the Industry Overview for that specific industry.

Feature Location

Digital Research > Industry Research > Web Industry Analysis > Industry Overview

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