There are many navigational elements, actionable icons, menus, and filters available throughout the Similarweb platform. These elements help you navigate between pages and workflows and support easy execution of functionality.

Note: Navigational elements may vary depending on your package, including the features and insights presented on the page you are viewing.

When you log into the Similarweb platform, you will see various navigational items, such as:

  • Left Menu: access the various workflows and pages within the solution and your general settings. The left menu remains visible, so you can easily access it at any time.

  • Compare/Add Button: enter or add additional websites for comparison when you are analyzing data.

  • Top Menu Bar : set parameters to be applied to the insight modules.

    Date | Country | Desktop/Mobile/All Traffic: Set the date range, select the country, and decide whether to show data for desktop, mobile, or both.

  • In-Page Navigation elements: include various general functions, such as exporting to Excel, changing metrics, sorting and filtering, or adding the data to your dashboard.

General Page Navigation

The following screenshot (from Digital Marketing Intelligence) displays a typical page within Similarweb and highlights the key navigational items.

Navigation_24-Mar-2021.jpg

Sidebar Navigation

Icon

Icon/Button Description

Home__Selected_No.png

Home: Your solution home page

Digital_Marketing__Selected_No.png

Digital Marketing Solution: Use Digital Marketing Intelligence to optimize your traffic across search, display, affiliate, and more

Market_Research__Selected_No.png

Digital Research Solution: Explore your market, Discover industry trends, Analyze competitive performance & understand audience behavior

Workspace__Selected_No.png

Workspace: Provides the ability to customize a work environment based on your specific competitive landscape

See Create an Arena

Dashboards__Selected_No.png

Dashboards: Create dashboards from scratch or use our predefined templates based on the most common metrics

See Build Your Own Dashboard

App_Research__Selected_No.png

App Research: Analyze any app's digital strategy and performance

Conversion_Analysis__Selected_No.png

Conversion Analysis: View bottom-of-the-funnel metrics, like conversion rate and converted visits, and identify the best converting marketing channels for a given industry.

See Conversion Analysis

Custom_Insights__Selected_No.png

Custom Insights: Generate customized reports

Help__Selected_No.png

Knowledge Center: Step-by-step and use case articles to help you with your journey and perform your Similarweb tasks

See our Knowledge Center

Similarweb_Solutions_27-Apr-2021.png

Similarweb Solutions: Switch between all Similarweb solutions in your account, or discover new solutions.

Settings__Selected_No.png

Settings: Add/update your financial and user information in your account

In-Page Navigation

Icon

Icon/Button Description

Default.png

Compare: Enter websites to view your competitive landscape.

See Compare Tool

Button__.png

Add: Add websites to view your competitive landscape

Three_Dots.png

Include Subdomains: Include subdomains, such as blog.similarweb.com

Date_Picker_Icon.png

Date: Select the period of time you would like to analyze. You can also compare to past periods, depending on your package.

See Period Over Period in Comparison Mode

Country_Icon.png

Country: Select the country you would like to analyze, depending on your package.

All_Traffic_Icon.png

All Traffic: Indicates web data includes both desktop and mobile

Desktop_Mobile_Icon.png

Desktop/Mobile Web Traffic: Filter to compare desktop or mobile web data

Excel_Icon.png

Download Excel: Export contents of a table to Excel format

PowerPoint_Icon.png

PowerPoint: Export any dashboard into an editable PPT file, where all metrics and tables are natively built within PowerPoint

PDF_icon.png

PDF: Export your dashboard reports to PDF format

PNG_icon.png

PNG: Export contents of a chart to an image file for use in presentations, emails, etc.

Metrics_Icon.png

Change table metrics: Filter to display certain metrics on the page.

Add_to_Dashboard_Icon.png

Add to Dashboard: Create a new dashboard based on specific metrics, or add to an existing dashboard

See Build Your Own Dashboard

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