Audience Overlap

Audience Overlap insights enable you to analyze the overlap of an audience across multiple websites, see the size of an audience, benchmark your performance, and identify new audiences for potential partnership opportunities.

Calculations

Audience Overlap: The diagram shows the audience overlap across the selected websites (up to 5) for the specific time period. For each intersection, see the number of unique visitors and what proportion of each site's audience it represents.

Total Unique Audience represents the total number of unique visitors for the selected sites.