Audience Overlap

The Audience Overlap feature provides metrics and insights on the overlap of audiences across analyzed websites (up to 5) for a selected time period and geographical region. Use Audience Overlap to find the audience distribution and total size of an audience, benchmark your performance, and identify new audiences for potential partnership opportunities.

For more information on the metrics and usage of Audience Overlap:

Help article and FAQs: Analyze Audience Overlap and Loyalty

Blog post: How to Size Your Market Using Audience Overlap

To access this feature: Go to Research Intelligence > Website Analysis > Audience Overlap