The Keywords dashboard enables you to analyze specific keywords in different Amazon domains.
Use the Keywords dashboard to:
Better understand search behavior for specific keywords
Uncover organic vs. paid clicks for different keywords
Reveal the top brand share for each keyword
Search behaviors and, consequently, on-site search strategies are changing rapidly, particularly when it comes to Amazon’s marketplace. Analyzing keywords helps you monitor and adjust your search and marketing approaches to maximize product exposure for high-intentioned customers.
At the top of the page, choose the relevant Amazon domain and time frame, and enter the keyword you want to analyze.
The Monthly Performance graph allows you to analyze keyword performance over time.
You can see:
Search Volume: For the selected keyword, the number of the searches in the selected domain and time frame
Clicks: For the selected keyword, the number of unique clicks in the selected domain and time frame. If a consumer clicked on the same product twice in the same 30-min session, it is counted as one click.
Paid Clicks Share: For the selected keyword, the percentage of paid clicks in the selected domain and time frame
Clicks per Search: Clicks divided by search volume
The Paid vs. Organic Clicks graph presents the percentage of paid and organic clicks in the selected domain and the time frame for the selected keyword.
The Top Brands table shows the share of clicks each brand received for the selected keyword.
The Search Results table shows which Amazon products are displayed for the specific keyword. You can see the position and whether the product reached the position organically or not.
Can I download the data to Excel?
Yes, there is a Download to Excel button at the top right corner of each graph.
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