App Engagement is a high-quality metric for audience analysis and behaviors, including usage habits, user lifespan, and overall user engagement for the analyzed app.

Engagement rates are an indicator of how well your app meets user expectations after they sign up and over time. Retention is often dependent on the value your customers find in your service, and one way to measure that is with engagement insights.

Feature location: Research Intelligence > Company Research module > App Analysis > Engagement page.

Key metrics and insights:

To learn more about how you can calculate your app's engagement rate effectively, see How to Calculate Engagement Rate Effectively.

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