The Keyword Gap tool helps uncover the relationship between the groups of keywords driving traffic to a set of websites.


See how your keywords overlap with your competitors in the Venn diagram and use the metrics in the table to uncover the winners and discover the opportunities.

What is the value?

The Keyword Gap tool allows you to analyze which keywords are sending traffic to you versus your competitors. It’s an invaluable way to spot opportunities, wins, and losses.

The insights offered in the Keyword Gap page give your content and PPC teams a crystal clear understanding of which keywords to prioritize to maximize traffic share.

How to Use

Working within the Digital Marketing Intelligence solution,

  1. Go to Keyword Research > Keyword Gap.

  2. Enter the primary website. Click Add Competitor to add up to four competitors.

  3. Click See Keywords. The Keyword Gap tool visually displays the overlap of keywords in a Venn diagram. Hover over the diagram to view metrics for each overlap.

  4. Toggle between the All Traffic, Organic, and Paid tabs to analyze different traffic sources.

  5. Use the right sidebar to filter keyword metrics by:

    • Core: Keywords shared by you and your competitors.

    • Wins: Keywords where you have the biggest share of traffic.

    • Opportunities: Keywords where your competition is getting traffic, but you are not.

    • Losses: Keywords where you are getting less competition than your competitors.

  6. Review the keyword results, clicking the leftmost box to save keywords of interest to a Keyword List.

Note: You can filter by Branded/Non-Branded Keywords, Search Engines, Search Types, Volume, and CPC.

Metrics and Insights:

Feature Location

Marketing Intelligence> Keyword Research > Keyword Gap

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