Mobile Marketing Channels Analysis

Similarweb provides a unique view of Mobile Marketing Channels activity across websites,  revealing your competitors’ mobile web acquisition strategies and discovering which channels are working best for them on mobile web vs desktop.

Similarweb leverages our comprehensive country, industry, and desktop marketing channels data to provide a Mobile Web traffic data set which is highly accurate and delivers a view of mobile visits from key channels making for a much more insightful use of the Mobile Marketing Channels feature.


  • As of January 2021, we will be reinstating the last 12 months of Mobile Web Marketing Channels data for all domains (not subdomains). 

  • New Mobile Web Marketing Channels data is available from January 2020 onwards. 

  • We will no longer maintain Mobile Web Marketing Channels estimations for the subdomains we previously covered (~1M). 

  • This algorithmic improvement will have no impact on the absolute value of Mobile Web traffic and we do not yet provide a Mobile Web breakout of organic vs. paid traffic. 

  • No update of the overall number of mobile web traffic or absolute number - but rather the distribution between channels.

  • For overlapping date ranges (e.g. July '19 -  June '20) where two algorithms are in use, an average across the data sets is calculated. Please note that data from January 2020 onwards will provide a greater level of accuracy.

All pages and widgets affected in Mobile View only:

  • Marketing Channels > Channel Overview 

  • Marketing Channels > Channel Traffic & Engagement

  • Marketing Channels > period over period for pre 2020 will not be available 

  • Search Overview > Mobile Search Traffic

  • Incoming Traffic > Total Traffic and Mobile Web Referral Visits

API Impact

Please note that this API endpoint will be updated with the new release to allow users to pull the new Mobile Web Marketing Channels data from January 2020. 

Any customers pulling data from this endpoint should be aware that the data will be changed and overridden.

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