General Questions

How do I cancel my subscription?

You can cancel your subscription from the subscription Information page inside the SimilarWeb platform. Canceling a subscription during the trial period will not result in any charges to your credit card. If you cancel your subscription after the trial period, your credit card will be charged for the monthly billing cycle that has started, and your membership will last through that billing period only.

Do website visits on tablets count as desktop or mobile web?

Website visits on tablets count as mobile web.

What time zone is our data based on?

All of our data (PRO, API) is based on the time zone: EST without daylight savings, with one exception. Usage Patterns data is corrected for the device's local time, including DST.

Which IP address does SimilarWeb use?

We don't have a static range of IP addresses in use. It's dynamic and keeps changing. We run on AWS Cloud, so if necessary, the client can use AWS' ranges, which can be found here.

How do VPNs affect which country we attribute a website visit to?

We attribute a visit to the country from which we detected their first visit of the day. For example, if someone from country A logs onto their computer and visits a website, and then 5 minutes later connects to their VPN (country B) and visits more websites throughout the day, all website visits for the entire day will be attributed to country A.

When do we release the last 28 days' daily data?

We aim to release a specific date's data 72 hours after the end of that date (EST time zone). For example, data for the 14th will typically be published by the end of the day on the 17th (EST).

When is your monthly data released?

Our monthly data is released by the 10th of the following month. In some cases, it is released sooner.

Why do visits, numbers, and other metrics have decimal places in Excel and the API?

SimilarWeb shows fractions of numbers instead of rounding to the nearest whole number both in the API and when downloading data to Excel.

Is Smart TV included in our data? (i.e., Roku, Tivo, Apple TV, PlayStation)

No.

How are Dashboards shared?

If you would like to share a Dashboard with another user on your account, there will be a "Share" button on the Dashboard's top right-hand side. This will allow you to share your dashboard within your company (as view only) while only you maintain full editing permissions. For more information, see Building Your Own Dashboard.

Note: You can also Duplicate or Copy to User, which means you can create a copy of the dashboard for another user within your account. The user will then have full editing rights. To do this, just click the three dots next to the dashboard name.

Why do I now see different data for the same month that I checked in the past?

Generally, when users report seeing different numbers in the past in comparison to what they see now on SimilarWeb, the reason is usually a difference in filters used on the platform. For example, if in the past, you were using a specific country filter or device type, and then now you are using different filters.

Mobile Web Data: In May 2020 we noticed shifts in digital consumer behavior as a result of Covid, which provided us the opportunity to reevaluate our data inputs and double down on sources (Contributor Network and Partnerships) that reflected these unprecedented changes in the post-Covid market. We have since updated our MW algorithms to incorporate this expanded dataset into our industry-leading machine learning models. The data reinstatement is for May - November 2020. We have reinstated this data back to May 2020, when we recognized the shifts in digital consumer behavior. We made sure to adapt our algorithms and estimations to ensure continuity for period-over-period analysis of historical data (e.g. May 2019 / May 2020). As of December 1st, you can expect to see small accuracy gains across the board as it pertains to Mobile Web (MW) traffic.

What metrics were impacted by the 2020 MW algo data reinstatement?

  • Mobile Visits - More accurate mobile/desktop share. In most cases, mobile traffic increases. In changing mobile share visit data, this has an impact on Total Visits (and Deduplicated Audience).

  • Total Visits - More accurate mobile/desktop share. In most cases, mobile traffic increases.

  • Mobile Unique Visitors (Daily/Monthly) - More accurate mobile/desktop share. In most cases, mobile traffic increases.

  • Deduplicated Audience - Increases to total audience. Ratio of total to mobile decreases.

  • Bounce Rate - Handling of edge scenarios, smoother data.

  • Visit Duration - Handling of edge scenarios, smoother data.

My site is not listed in the correct industry; how can I change it?

Please reach out to your Account Manager.

Do you encrypt my password when I log in?

Yes, when logging into your account, your password is encrypted.

For more information, see Two-Step Verification.

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