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Top Organic Pages shows you the top pages that are driving organic traffic to a website.

Using the Top Organic Pages tool, you can evaluate the performance of an individual website -- examining their traffic share and traffic trends, the number of keywords driving traffic to the page, and the top keyword driving traffic to the page.

What is the Value?

Use Top Organic Pages to reverse engineer a website's organic search in order to:

  • understand which pages are bringing the most organic traffic, and

  • analyze why that content is performing so well

Thus, giving you a direct view of your competitor's content strategy!

How to Use Top Organic Pages

Within Competitive Analysis > Top Organic Pages, you can view the top pages driving organic traffic for up to five sites.

  1. Click +Compare to add up to four more sites.

  2. Using the filters in the upper right, select the period of time for your data, the country, and the type of traffic you would like to analyze (Desktop, Mobile Web, or All Traffic).

Notes: 

  • If available, mark the Compare to checkbox to compare either the previous year or previous period.

  • The country options depend on your Similarweb package.

  • Some metrics are only available for desktop traffic.

You can filter by:

  • Newly Discovered: Search terms that did not appear in previous months.

  • Trending Pages: Pages with a significant rise in organic search traffic since the prior month.

The table shows the following insights:

  • URL: Most recent URL displayed in organic Google search results in the selected country (over the last 30 days).

  • Traffic Share: Estimated percentage of traffic sent to each of the analyzed pages (or domains) compared to the total website's search traffic.

  • Traffic Trend: Search traffic trend for the past 12 months. You can use the traffic trend graph to see growing markets by viewing where traffic is peaking throughout the year. Note: If it’s a recently trending keyword, there may not be a 12-month trend for it.

  • Keywords: Shows the number of keywords that generated traffic to the page (over the past 12 months)

  • Top Keyword: Keyword that brings the most traffic to the analyzed page.

Feature Location

Marketing Intelligence > Competitive Analysis > Top Organic Pages

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