Top Organic Pages shows you the top pages that are driving organic traffic to a website.
Using the Top Organic Pages tool, you can evaluate the performance of an individual website -- examining their traffic share and traffic trends, the number of keywords driving traffic to the page, and the top keyword driving traffic to the page.
Use Top Organic Pages to reverse engineer a website's organic search in order to:
understand which pages are bringing the most organic traffic, and
analyze why that content is performing so well
Thus, giving you a direct view of your competitor's content strategy!
Go to Marketing Intelligence > Competitive Analysis, and enter the website to analyze.
From the left menu, select Top Organic Pages.
Analyze the results.
There are several elements in the table that help you drill down further and analyze the results. You can filter by:
The table shows the following insights:
Keywords: Shows the number of keywords that generated traffic to the page (over the past 12 months)
Top Keyword: Keyword that brings the most traffic to the analyzed page.