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Organic Pages shows you the top pages that are driving organic traffic to a website.

Using the Top Organic Pages tool, you can evaluate the performance of an individual website -- examining their traffic share and traffic trends, the number of keywords driving traffic to the page, and the top keyword driving traffic to the page.

What is the Value?

Use Top Organic Pages to reverse engineer a website's organic search traffic in order to:

  • understand which pages are bringing the most organic traffic, and

  • analyze why that content is performing so well

Thus, giving you a direct view of your competitor's content strategy!

How to Use Top Organic Pages

To reveal which of your competitors' pages get the most organic traffic, follow these steps:

  • Go to the SEO section in the Acquisition Channels module, and select a website to analyze.

    Note: This feature is available in multiple modules. See Feature Location.

To target your analysis,

  • Click +Compare to add up to four additional sites

  • Use the filters in the upper right to set the time period, country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.

Notes:

  • If available, mark the Compare to checkbox for side-by-side data comparison to the previous time period.

  • In some cases, the Type of Traffic filter only offers Desktop Traffic as an option. In this case, Mobile Traffic data is not currently available.

Filter the table of URLs by:

  • Newly Discovered: Search terms that did not appear in previous months.

  • Trending Pages: Pages with a significant rise in organic search traffic since the prior month.

Key metrics and insights per URL:

  • URL: Most recent URL displayed in organic Google search results in the selected country (over the last 30 days).

  • Traffic Share: Estimated percentage of traffic sent to each of the analyzed pages (or domains) compared to the total website's search traffic.

  • Traffic Trend: Search traffic trend for the past 12 months. You can use the traffic trend graph to see growing markets by viewing where traffic is peaking throughout the year. Note: If it’s a recently trending keyword, there may not be a 12-month trend for it.

  • Keywords: Shows the number of keywords that generated traffic to the page (over the past 12 months)

  • Top Keyword: Keyword that brings the most traffic to the analyzed page.

Feature Location

Try it now!

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