Find Affiliates allows you to search by keyword, industry, or competition to retrieve a list of potential websites that receive traffic relevant to that keyword, rank highly in that industry, or are sending referral traffic to your competition. 

In addition, you will see dedicated metrics to help you qualify these partners before adding them to a partner list.

What is the Value?

Finding Affiliates by Keywords helps affiliate managers who are looking for new websites to partner with whose consumer intent matches their own. It helps them target sites that get traffic for the types of searches that their own audience is interested in.

How to Use

To find affiliates by keyword:

  1. From the Affiliate Research page, you have three options to search for affiliates. You can search by keyword, industry, or by competition.

  2. To search for affiliates by keywords, enter in your keyword. (When entering your keyword you are also given ‘near match’ phrase suggestions to choose from).

  3. From the drop-down menu, select a country that you wish to focus your search on.

  4. Click Find Affiliates Based on Keywords.

    You will then be taken to the results page where you will see a list of the top 1000 referral websites that are receiving traffic from that initial keyword.

Leveraging our keyword generator tool, we use the target keyword provided to generate a keyword list. We then retrieve all the websites gaining traffic from this keyword list. 

In the results table for Affiliates based on keywords, you will see:

  • Referral Website: Potential affiliate receiving traffic from the generated list of keywords.

  • Traffic share: Share of traffic this site receives from the generated list of keywords.

  • Website Category: Represents website's category.

  • Monthly visits: Average monthly visits of the referral website (over the past 3 months).

  • Top page: URL getting the most traffic for the top keyword of the generated list of keywords.

Tip: You can filter the metrics displayed in the table by clicking on the gear icon in the top right of the table, so you can also choose to display the metrics that are most useful to you which are either Keyword-based or Website-based.

Note: You can also filter by Website Categories or Website types, such as transactional websites, content publishing websites, or others.

To find affiliates by industry:

  1. From the Affiliate Research page, click Industry.

  2. From the drop-down menu, select the industry that you wish to focus your affiliate search on or select one of your own custom industries from the My Industries tab.

  3. From the drop-down menu, select a country that you wish to focus your search on.

  4. Click See Affiliates.

    The results page will show the list of the top 1000 referral websites for that specific industry - ordered by the percentage of traffic share sent to the industry.

In the results table for industry, you will see:

Note: You can filter by category or by source, such as display ad, referral, social, search/organic, and search/paid.

If searching by competitors, see Incoming Traffic Insights.

Feature Location

Marketing Intelligence > Affiliate Research > Find Affiliates

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