To ensure continued account security and to prevent unauthorized access to your account, Similarweb uses a two-step verification process when you log in from a second or third device.

How to verify your device

Verify a new device in just 4 easy steps:

  1. Go to

  2. Enter your email and password to log in.

  3. If logging into your Similarweb account on a new device, you will need to enter a verification code. Check your inbox for the email containing the code.

  4. Enter the code.

Note: If you have previously unsubscribed from Similarweb emails, you can opt back in using the dialog box as part of the verification process

Troubleshooting Tips

If you are having trouble receiving the two-step verification email, or the code in the email is not working for you, please try the troubleshooting steps below:

Issue: I am not receiving the email with the verification code at all.

  1. Check your spam folder.

  2. Check if there is a Similarweb email address being blocked by viewing your email settings.  Additionally, check with your IT department for any limitations regarding receiving Similarweb email addresses - '' or ‘'

  3. If none of these resolved the issue you are experiencing, please contact our Customer Support team who will assist you further.

Issue: I receive the verification code, but it is not allowing me to verify my new device.

A verification code expires after 3 minutes. If you enter the code after 3 minutes, you will receive an error message and will not be able to verify your device with the code.

To generate a new code, simply click on the “Resend Code” button.

Each code sent has a timestamp in the email subject line, so each code generates a new email rather than creating a thread. If there is a delay causing you to receive the email after the code has already expired, this points to an issue with your email settings. We recommend checking with your IT department to confirm there are no limitations implemented on receiving Similarweb emails.

Issue: I’ve entered the code within 3 minutes and the code is not working.

Please contact our Customer Support team who will help you solve this issue.

Issue: I keep being asked to change my password, but I have not logged into Similarweb from more than 3 devices.

There are a few reasons you may be asked to change your password, even if you haven't logged into Similarweb with more than 3 different devices:


See FAQs for more information about this 3 device maximum.

  • Different browsers: Logging in with a different browser, even if you are on a device you've already verified, will be registered as a new device.

  • Clearing cookies: If you verify a device with Similiarweb and then clear cookies on that browser, when you log into Similarweb again from that device it will be registered as a new device.

  • Incognito Mode: If you access Similarweb through an incognito browser, this will be registered as a new device.

The above actions could be causing you to verify additional devices on your Similarweb account, pushing you over the 3 device maximum and, therefore, requiring you to change your password.


Why do I need to reset my password for a new device? 

You can have three devices connected, which is the maximum number of devices that can be verified on your Similarweb account at once. If you are trying to connect from a 4th device, even if you have logged on from it in the past, you will receive a device verification prompt and be asked to reset your password.

Do you encrypt my password when I log in?

Yes, when logging into your account, your password is encrypted.

Can I be exempted from this process?

No, this verification process is applied to all of our users for security purposes. If you are having difficulties verifying your device after trying all of the above troubleshooting tips, please reach out to your account manager or our Customer Support team who will work with you to find a solution.

We’re using multiple IP addresses (VPN); can we be exempted now?

No, using a VPN doesn’t trigger the authentication process. Only multiple devices do. 

My team and I share 1 login on multiple devices. What do you recommend I do?

Each login should be used by an individual user. We do not allow user sharing. Please contact your Account Manager to help you with adding new users to your account. 

I sometimes work from home and use different computers. How many devices can I verify?

Users can verify up to three devices at once with no problem. A verification code will be sent when logging in.

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