Do you track activity within an app?

Currently, the answer is no. An in-app visit to a website takes place, for example, when a person visits a website’s page within the Facebook, Instagram, or Twitter applications (without being moved to an official browser such as Chrome or Firefox). If the entire visit stays within an app, Similarweb does not track this activity. We also do not track other types of in-app behavioral data, such as what a user did within an app.

Why is iOS data more limited than Android?

Our data sources and collection methodology differs from device to device (much like it does for desktop vs. mobile for websites), which is why we have more robust data for desktop than mobile for websites. In this case, we have more data for Android, which is the reason our current Android offering is more robust, specifically in terms of the breadth of metrics displayed.

How are Monthly Active Users (MAU) calculated?

We look at the total sessions over the month and display the average number of unique users we saw open the app in that month. So, if a user opened an analyzed app just once in the month, they'll qualify as a MAU. 

How does it differ from Daily Active Users (DAU?)

For DAU, the user just needs to open the app once in that day to be counted. We can then take this number and estimate an average for weekly or monthly time frames.

When a user updates their app, does it count as another download? 

No. If a user has the app already and updates to a new version of the app (with the same package name), this will not count as another download of the app.

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