Segment Folder Analysis allows you to analyze traffic and engagement metrics for a specific section or "folder" of a website. With this feature, you can better understand the hierarchical structure of a website and assess how different sections are performing over time.
Begin your Segment Folder Analysis by selecting a domain. Click on Folder to browse segments within that domain or manually enter a specific term using the search bar. Use the String and Custom String features (which are available in Ultimate packages only) to further refine your search and customize your analyses. When you've selected the folders, you want to include, see the Summary and verification module for the Segment Share and Monthly Visits within the last month. Use the geo filter to explore performance by country.
Understand the macro trends of specific content folders and benchmark folders against competitors. Determine which sections of a website are increasing versus decreasing in traffic over time, and leverage these insights to optimize your digital strategy.
To analyze segment folders:
Within Segment Analysis, select + New Segment.
Enter a website and select the segment type (Category/Line of Business, Conversion Goal, Brand, Topic, or Other).
Enter a name, and then click Next.
Click Set Up My Segment and then Folders. Manually enter a term or section of interest, or use your mouse to scroll through and select predefined folders.
Refine your analyses with the String and Custom String features, if desired, and then click Done.
String is a term or character in the website's URL structure.
Custom String is a combination of terms, hyphens, and special characters within the website's URL structure.
Next, click Verify and Publish to view the Segment Share and Monthly Visits of your segment. Use the geo filter for country-by-country metrics over the last month.
Click Publish Segment to save your analysis to My Segments and Shared Segments.
Segment Folder Analysis includes data for:
Avg. Visits: Average visits for the selected time period.
Avg. Page Views: Average page views for the selected time period.
Avg. Pages per Visit: Average pages per visit for the selected time period.
Avg. Visit Duration: Average duration of the visit in hours, minutes, and seconds. Longer visits may suggest that visitors interact more extensively with the website, which may mean they find it a rich source of relevant information and knowledge. The more time a visitor spends on the website, the more likely they are to convert. Note: This average includes bounced visits. For more information, see our Glossary.
Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.
Segment Share: Percent of traffic captured within a shared segment.
Note: You can view data on a daily, weekly, and monthly basis.
Identify folder trends. Analyze the macro traffic and segment share for specific sections within a website.
Benchmark folder performance. Compare a folder against similar folders across competitor websites.
Market Research > Segment Analysis > New Segment