Discover the traffic leaders within an industry and evaluate daily, weekly, and monthly traffic trends and engagement metrics.

What is the Value?

Analyze trends in near real-time and take action when it matters most -- not a quarter later.

Create a personalized view of your industry for in-depth competitive analysis and to support informed decisions that will help you grow your market share.

  • Benchmark your traffic and website engagement performance against industry leaders

  • Track industry trends and never miss an opportunity

  • Spot market disrupters, new players, and potential partners

How to Use Industry Trends

To compare traffic trends, volumes and engagement metrics within an industry:

  • Go to Industry Analysis. Select a predefined industry or a custom industry you've created.

Traffic Share Graph

Use the Traffic Share graph to get a graphical view of the traffic trends for up to ten domains.

Graph traffic volume and trends by percent (or volume), and evaluate traffic by daily, weekly, or monthly data.


Tip: Toggle Month-to-date to gain valuable insights. Understand industry trends to date for traffic share.

In the table, view the list of domains leading in traffic within the industry, and evaluate the traffic share, volume, trends, as well as many engagement metrics.

Note: If you are analyzing a predefined industry, the data shown is based on the index of the top 100 websites within the chosen industry.

Key metrics & insights in the table:

Use Case

  • Add the Traffic Share graph to your dashboard to track the movers in the industry. Watch for changes in market dynamics and identify peaks and troughs in time to react.

  • Monitors traffic share over time and see which players are gaining or losing market share.

  • Spot the rising players and understand which companies are gaining traction based on the month-over-month change in traffic value, and evaluate market fragmentation and potential threats.

Feature Location

Try it now! Industry Analysis > Enter an Industry and click on Trends.

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