Industry Trends allows you to explore traffic and engagement data for a predefined or custom industry.

What is the Value?

Analyze trends in near real-time so that you can take action when it matters most -- not a quarter later. Create your own personalized view of your industry for in-depth analysis and make informed decisions that will help you grow your market share.

How to Use Industry Trends

To compare traffic and engagement metrics and analyze trends within an industry, follow these steps:

  • Go to Industry Analysis. Select a predefined industry or a custom industry you've created.

Traffic Share Graph

With the Traffic Share feature, you can select up to ten domains within an industry of choice and view the percent (or number) of online traffic sent to those domains.

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Tip: Toggle Month-to-date to gain valuable insights. Understand industry trends to date for traffic share.

Scroll down to the table at the bottom of the page to see the granular traffic insights for each domain.

Note: If you are analyzing a predefined industry, the data shown is based on the index of the top 100 websites within the chosen industry.

Key metrics & insights in the table:

Use Case

  • Market trends analysis analyzes the market dynamics within your industry and identifies the peaks and troughs to predict future trends.

  • Track digital market share monitors traffic share over time and sees which players are gaining or losing market share.

  • Spot the rising players and understand which companies are gaining traction based on the month-over-month change in traffic value, evaluate market fragmentation and potential threats.

Feature Location

Try it now! Industry Analysis > Enter an Industry and click on Trends.

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