Identifying Industry Trends


Industry Trends allows you to explore online traffic data from over 200 industries. With the Traffic Share feature, you can select up to ten domains within an industry of choice and view the percent (or number) of online traffic sent to those domains. Each industry report is based on an index of the top 100 websites within the chosen category.

Adjust the time frame, geolocation, and traffic type to create your own customized analysis. Scroll down to see the granular traffic insights for each domain, including percent of traffic share, percent change in traffic share, website rank, monthly visits, desktop vs. mobile traffic, average visit duration, the average number of pages viewed per visit, and bounce rate.

What is the value?

Analyze trends in near real-time so that you can take action when it matters most -- not a quarter later. Create your own personalized view of your industry for in-depth analysis and make informed decisions that will help you grow your market share.

How to Use

To explore industry trends: 

  1. From the Web Industry Analysis landing page, enter an industry.

    Note: You can choose from over 200 industries. 

  2. From the left menu, click Industry Trends

  3. Customize your analysis by adjusting the time frame, location, and traffic type options located at the top of the page. 

  4. Hover your mouse over the graph to view traffic share across each domain over time. Scroll down to view the domain-by-domain table of key metrics. 

  5. You can save your custom analysis for future reference by adding your graph to a new or existing dashboard using the + iconor by downloading your report using the Download Excel icon. 

Industry Trends includes data for:

  • Traffic Share: Estimated traffic sent to each to the analyzed page (or domain) in percentage compared to the total website's search traffic.

  • Change: Month-over-month change in traffic volume by percentage (based on the selected time period).

  • Rank: Website traffic rank based on the number of monthly unique visitors and the number of page views across desktop and mobile traffic.

  • Monthly Visits: Sum of all visits (non-unique, desktop & mobile) per month.

  • Desktop vs Mobile: Percent of incoming traffic from desktop vs. mobile web.

  • Visit Duration: Average duration of the visit in hours, minutes, and seconds. Note: This average includes bounced visits.

  • Pages/Visit: Average pages per visit for the selected time period. More pages per visit often indicate that users are highly engaged and willing to explore more of the site.

  • Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.

  • AdSense: Indicates whether the domain uses Google AdSense.

Business use cases: 

  • Market trends analysis Analyze the market dynamics within your industry and identify the peaks and troughs to predict future trends.

  • Track digital market share Monitor traffic share over time and see which players are gaining or losing market share.  

  • Spot the rising players and understand which companies are gaining traction based on the month-over-month change in traffic value, evaluate market fragmentation and potential threats


Market Research > Industry Research > Web Industry Analysis > Industry Trends

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