Industry Trends allows you to explore online traffic data from over 200 industries. With the Traffic Share feature, you can select up to ten domains within an industry of choice and view the percent (or number) of online traffic sent to those domains. Each industry report is based on an index of the top 100 websites within the chosen industry.


Adjust the time frame, country, and traffic type to create your own customized analysis. Scroll down to see the granular traffic insights for each domain, including percent of traffic share, percent change in traffic share, website rank, monthly visits, desktop vs. mobile traffic, average visit duration, the average number of pages viewed per visit, and bounce rate.

Note: Toggle Month-to-date to gain valuable insights. Understand industry trends to date for traffic share.

What is the Value?

Analyze trends in near real-time so that you can take action when it matters most -- not a quarter later. Create your own personalized view of your industry for in-depth analysis and make informed decisions that will help you grow your market share.

How to Use Industry Trends

Within Industry Research > Web Industry Analysis, you can compare metrics and view trends in an industry.

You can see:

Use Case

  • Market trends analysis analyzes the market dynamics within your industry and identifies the peaks and troughs to predict future trends.

  • Track digital market share monitors traffic share over time and sees which players are gaining or losing market share.

  • Spot the rising players and understand which companies are gaining traction based on the month-over-month change in traffic value, evaluate market fragmentation and potential threats.

Feature Location

Research Intelligence > Industry Research > Web Industry Analysis > Industry Trends

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