Analyzing Audience Loyalty by Website

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Audience Loyalty (BETA) for Website Analysis introduces a new metric for understanding audience engagement with a website in the context of the broader category. 

This feature enables you to benchmark audience loyalty for a selected website by showing you the percentage of monthly active users who visited that site versus other sites within the same industry. 

The chart shows a scale of audience loyalty from visited ‘exclusivity this site’ through to 5+ other sites. You can hover over each grouping of website vs. category average to view the percentage comparison using your mouse. Sites with greater loyalty show fewer additional sites visited.

What is the value?

View a website's audience loyalty as compared to the category average and better understand audience behavior. With Audience Loyalty (BETA) for Website Analysis, you can assess the size of potential audiences that can be targeted (and converted) to gain a competitive edge.

How to Use

To determine audience loyalty: 

  1. From Website Analysis, select a website using the search bar. 

  2. From the left menu, click Audience > Audience Loyalty

  3. Customize your analysis by adjusting the timeframe and location filters located at the top of the page. 

  4. Hover your mouse over the bar chart to view the percentage breakdown of audience loyalty for the website versus the category average.

Audience Loyalty includes data for:

  • Website's Audience Loyalty: Proportion of monthly active users who also visited other sites within the same category.

  • Loyalty Traffic Share: Percentage of monthly active users who visit just that website versus other websites compared to the category average.

Business Use Cases

  • Analyze audience loyalty of any website: Measure the loyalty traffic share to identify which website has the greatest traffic share of audience loyalty. 

  • Benchmark audience performance: Compare audience loyalty across websites (within the same industry) to improve retention and engagement metrics

Location

Company Research > Website Analysis > Audience > Audience Loyalty

Try out Audience Loyalty now.

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