Measuring Audience Loyalty by Industry

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Audience Loyalty (BETA) enables you to determine audience loyalty within an industry by evaluating visitors who either visited just one or more domains. Audience Loyalty shows the proportion of monthly active users who visited one site versus other sites within the same category and is presented on a spectrum from "Exclusively this site" to "Visited 6 Sites or More." You can customize your industry analysis using the timeframe and location filters.

The first widget displays the Audience Loyalty Average based on an index of the Top 100 websites in this category. The table below expands the Audience Loyalty Average by providing the loyalty score for each domain within the Top 100 Index, as well as associated data points like Traffic Share, Monthly Visits, Pages/ Visit, Bounce Rate, Visit Duration, Visited 1 Site Only, and the Audience Loyalty Distribution spectrum. There, you can use the "Traffic Share" and "Visited 1 Site Only" columns to sort the websites within your selected industry and to identify which of those sites have the most loyal users.

What is the value?

Audience Loyalty within Web Industry Analysis provides you with an overview of audience behavior at the industry level and helps you evaluate whether your audience is more or less likely to visit competitor sites.

How to Use

To determine audience loyalty: 

  1. From Web Industry Analysis, select an industry using the search bar. 

  2. From the left menu, click Audience > Audience Loyalty

  3. Customize your analysis by adjusting the timeframe and location filters located at the top of the page. 

  4. Hover your mouse over the Audience Loyalty Average spectrum to view the percentage breakdown of loyal users for your selected industry. 

  5. Scroll down to view the domain-by-domain table of associated metrics, including the Audience Loyalty Distribution for each website. Explore audience loyalty by sorting with filters like Traffic Share.  

  6. Save your custom analysis for future reference by downloading your report with the Download Excel icon.

Audience Loyalty includes data for:

  • Audience Loyalty Average: Percent ratio of site visits per user, from "Visited exclusively 1 Only" to "Visited 6 Sites or More."

  • Traffic Share: Estimated traffic sent to each to the analyzed page (or domain) in percentage compared to the total website's search traffic.

  • Monthly Visits: Sum of all visits (non-unique, desktop & mobile) per month.

  • Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.

  • Visit Duration: Average duration of the visit in hours, minutes, and seconds. Note: This average includes bounced visits.

  • Visited 1 Site Only: Percentage of the most loyal users who visit only that one website.

  • Audience Loyalty Distribution: Proportion of monthly active users who also visited that site versus other sites in the category.

Business Use Cases

  • Keep a pulse on audience loyalty. Analyze average audience loyalty to benchmark your company against your competitors or the industry average.

  • Discover which players have the most loyal audience See the distribution of audience loyalty across individual sites to identify which sites have the most loyal audience and where you can win back audience share

Location

Industry Research > Web Industry Analysis > Audience > Audience Loyalty

Try Audience Loyalty for your industry now.

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