Deduplicated Audience offers insight on the number of users generating website visits across desktop and mobile web. This facilitates more accurate audience analysis and delivers a clearer understanding of audience reach and loyalty. The metric demonstrates how customers are browsing a website and can, therefore, indicate where companies should spend their media budget (mobile/desktop/both).
Also keep in mind that a high percentage of the deduplicated audience is a positive sign because the deduplicated audience indicates multi-device users who indicate high engagement and platform stickiness.
To estimate the size of deduplicated audiences, Similarweb uses a learning set and linear regression modeling to build an algorithm that can estimate the size of a website’s deduplicated monthly visitors.
Within Web Intelligence, under the Website Research module, click on Website Analysis. Input your site, and include up to 4 competitors. Then navigate to the Traffic & Engagement report, found in the left hand menu.
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