The Seasonal Keywords page allows you to deep dive into keywords in any category based on seasonality. You will see seasonal keywords based on the selected industry. In addition, you can see a yearly view and be able to identify the months of the year in which a keyword saw a significant increase in traffic.
By using seasonality insights as part of your SEO strategy, you can gain a competitive advantage by being the first mover in a variety of critical areas for SEO optimization.
If you’re an SEO Manager, for example, the yearly view will allow you to plan your editorial calendar, discover additional topics in your industry where you can gain traffic, and build content when a topic is about to trend.
In addition, the content you create will be reusable the following year. Therefore, you can start planning early to anticipate traffic spikes for the coming years.
To view seasonal keywords:
Within the Digital Marketing, select Keyword Research > Find Keywords.
Select Industry, and then within the search box, click to search or select a pre-defined industry from the drop-down.
Select a country.
Click See Keywords.
Within the results page, select Seasonal Trends.
In the table, you can see:
Keyword: Seasonal words and phrases that people enter into search engines.
Note: Drill down into more details by clicking a keyword.
Calendar: Months of the year in which keywords drove a significant increase in search traffic. The default is a yearly view, but you can filter by a specific month.
Traffic Share: Percentage of search traffic sent to the category.
Org/Paid: Distribution of organic versus paid search traffic.
You can filter by:
Trending in any month: Select a specific month(s) to view keywords that drove a significant increase in search traffic in that month
Branded and non-branded: Breakdown between all keywords or non-branded keywords. For example, if a branded search term is popular during a specific month, the brand team can create specific marketing campaigns targeting those keywords.
This metric enables you to analyze seasonal keywords in the industry and view changes over time.
To view search interests over time, click the arrow next to each keyword in the Seasonal Trends table to see a monthly breakdown.
Tip: Get in-depth data on each keyword and explore more relevant results. While we display the relevant keywords per industry, Google Trends shows the relative popularity of a search query within the analyzed country.