Marketing Intelligence Educational Videos

General Videos

Navigating the Platform

In this short video, we'll show you how to get around the Similarweb platform and offer some tips on how to get the most out of your Similarweb experience.

Inviting Users to Similarweb

Inviting new users to your Similarweb account is really easy and only requires a few steps.

  • If the user is new to Similarweb, they’ll continue with the registration process.

  • If the user is registered already with our free version, all they have to do is log in with their credentials via the invitation link.If for some reason the user didn’t receive an invitation, we recommend checking the Spam or Junk Mail folder.

Build Your Own Dashboard

Choose from a range of dashboard templates, including daily competitive analysis, market analysis, SEO performance, affiliate marketing optimization, and more.

Introduction to Digital Marketing

Digital Marketing Intelligence Explainer Video

Built by Marketers for Marketers - Similarweb's Digital Marketing Intelligence helps you rise above your competition, grow your website traffic and win your market.

Marketing Managers

Website Performance Overview

See key insights by viewing your overall performance in comparison to other websites.

Marketing Channels Overview

Within Marketing Channels, you can see a breakdown of traffic by channel for both desktop and mobile web.


Organic Search Overview

The Organic Search Overview tab provides you with a high-level view of organic search traffic and engagement metrics for you and your competitors. See where you’re winning, losing, and find opportunities to help your SEO strategy.

Analyze Keywords

The Analyze Keywords section allows you to take an in-depth look into any keyword. This enables you to understand the competitive landscape for any search term worldwide or for a specific country.

Building a Keyword List

With your Keyword list, you can see whether your website or the competitors are winning search traffic on your target keywords and if the keywords in your list are the most relevant keywords (based on if they are increasing or declining in traffic from the previous month).

Affiliate Managers

Affiliate Research: Find Affiliates by Keyword

Find Affiliates by Keyword will help you discover referral websites receiving the most traffic from the searches your target audiences are interested in, or by Industry, which reveals insights on the top referral websites that exist in the sector selected, or by Affiliates showing who your competitors already have affiliate partnerships with and which are winning them the most traffic.

Incoming Traffic Insights

The Incoming Traffic page is an ideal way to view overall referral traffic as well as a breakdown of websites referring traffic to your site - this way, you can see if your marketing strategy works.

Performance Marketers

Display Traffic Overview

In this video, we’ll explain how you can increase the ROI on your advertising budget, discover new opportunities with publishers & ad networks, view your competitors’ creatives and videos, and develop the right messaging & formats to draw high converting traffic to your site.


Workspace Arenas

Creating an Arena is done in the Workspace environment. An Arena is where you add the website you'd like to analyze along with competitors to view a competitive landscape.

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