Marketing Intelligence Educational Videos

Navigating the Platform

Overview of the Similarweb platform and some tips on how to get the most out of your Similarweb experience. Learn more.

Inviting Users to Similarweb

Learn how to add users to a Similarweb account in this short video. Learn more.

Build Your Dashboard

Choose from a template or create your own custom dashboard to track the reports and data most important to you. Learn more.

Create an Arena

Create an Arena that contains the websites you're interested in tracking and get a full view of your competitive landscape. Learn more.

Digital Marketing Intelligence Explainer

Built by Marketers for Marketers - Similarweb's Digital Marketing Intelligence helps you rise above your competition, grow your website traffic, and win your market.

Digital Marketing Intelligence in Under 2 Minutes

Better digital marketing, without the guesswork. Learn more.

Website Performance Overview

See key insights by viewing your overall performance in comparison to other websites.

Marketing Channels Overview

Within Marketing Channels, you can see a breakdown of traffic by channel for both desktop and mobile web.

Organic Search Overview

The Organic Search Overview tool provides you with a high-level view of organic search traffic and engagement metrics for you and your competitors. See where you’re winning or losing, and find opportunities to help your SEO strategy.

Analyze Keywords

The Analyze Keywords section allows you to take an in-depth look into any keyword. This enables you to understand the competitive landscape for any search term.

How to use the Keywords page

Discover the keywords driving traffic to competitors' sites.

Top Organic Pages

Reveal your competitors' highest-traffic pages.

Building a Keyword List

With your keyword list, you can see whether your website or the competitors are winning search traffic on your target keywords and if the keywords in your list are the most relevant keywords.

SERP Snapshot

Use the SERP Snapshot tool to monitor SEO performance and identify longtail keyword opportunities so you can grow your organic web traffic.

How to Discover Your Search Competitors

Identify who you're competing with most closely for the same paid search traffic.

Paid Search Overview

Uncover your competitors' PPC marketing secrets. See where you’re winning or losing, and find opportunities to improve your PPC strategy.

How to Discover Your Search Competitors

Identify who you're competing with most closely for the same paid search traffic.

Building a Keyword List

With your keyword list, you can see whether your website or the competitors are winning search traffic on your target keywords and if the keywords in your list are the most relevant keywords.

How to use the Keywords page

Discover the keywords driving traffic to competitors' sites.

Affiliate Research: Find Affiliates by Keyword

Discover referral websites receiving the most traffic from the searches your target audiences are interested in to identify potential affiliate partnerships.

Incoming Traffic Insights

The Incoming Traffic page is an ideal way to view overall referral traffic as well as a breakdown of websites referring traffic to your site - this way, you can see if your marketing strategy works.

Display Traffic Overview

Increase the ROI on your advertising budget, discover new opportunities with publishers & ad networks, view your competitors’ creatives and videos, and develop the right messaging & formats to draw high-converting traffic to your site.