Digital Marketing Intelligence Educational Videos

Introduction to Digital Marketing

Digital Marketing Intelligence Explainer Video

Built by Marketers for Marketers - Similarweb's Digital Marketing Intelligence helps you rise above your competition, grow your website traffic and win your market.

Marketing Managers

Marketing Channels Overview

Within Marketing Channels, you can see a breakdown of traffic by channel for both desktop and mobile web.


Search Marketing

In this short video, you'll get a brief overview of the features and insights included in the Similarweb Search Marketing package.

Analyze Keywords

The Analyze Keywords section allows you to take an in-depth look into any keyword. This enables you to understand the competitive landscape for any search term worldwide, or for a specific country.

Building a Keyword List

With your Keyword list, you can see whether your website or the competitors are winning search traffic on your target keywords, and if the keywords in your list are the most relevant keywords (based on if they are increasing or declining in traffic from the previous month).

Organic Search Overview

The Organic Search Overview tab provides you with a high level view of organic search traffic and engagement metrics for you and your competitors. See where you’re winning, losing, and find opportunities to help your SEO strategy.

Affiliate Managers

Affiliate Marketing

In this short video, you'll see a brief overview of the features and insights that are designed to support your Affiliate marketing strategy.

Find Affiliate Opportunities

Similarweb helps you find the most relevant affiliate opportunities. We identify an initial set of websites similar to those in your arena and reveal which affiliate websites are driving them traffic.

Incoming Traffic Insights

The Incoming Traffic page is an ideal way to view overall referral traffic as well as a breakdown of websites referring traffic to your site - this way, you can see if your marketing strategy works.

Affiliate Research: Find Affiliates by Keyword

Find Affiliates by Keyword will help you discover referral websites receiving the most traffic from the searches your target audiences are interested in, or by Industry, which reveals insights on the top referral websites that exist in the sector selected, or by Affiliates showing who your competitors already have affiliate partnerships with and which are winning them the most traffic.

Performance Marketers

Display Marketing

In this short video, we will take you through the features and insights included in the Similarweb Display Marketing package.

Display Traffic Overview

In this video, we’ll explain how you can increase the ROI on your advertising budget, discover new opportunities with publishers & ad networks, view your competitors’ creatives and videos, and develop the right messaging & formats to draw high converting traffic to your site.


Workspace Arenas

Creating an Arena is done in the Workspace environment. An Arena is where you add the website you'd like to analyze along with competitors to view a competitive landscape.

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