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View Keyword Overview

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Discover traffic metrics and insights for any keyword and compare the performance of a group of keywords using the Keyword Overview tool.

Keyword Overview

What is the value?

The Keyword Overview page is a great place to begin your keyword analysis! Get a broad look at the performance of a keyword or keyword group across a variety of metrics. With these insights, you can:

  Note: Click the PDF icon to download your keyword overview details to a formatted PDF file.

How to Use

To begin your keyword analysis:

  1. Go to the Acquisition Channels module and find Keyword Analysis > Overview within the SEO section.

      Note: This page can also be found within the Paid Search section under Keyword Analysis. See Feature Location.

  2. Enter a keyword or select a keyword list to be analyzed.

      Note: To Create a Keyword List, click + New List.

The Overview page offers a broad scope of metrics and insights related to the performance of the analyzed keyword(s).

Note that this is an overview page. Use the 'See More' links to further explore specific metrics and insights.

Metrics and Insights

The Search Volume, Search Visits and CPC metrics indicate the amount of search traffic, and the investment made, for the analyzed keyword(s)

  • Search Volume: The average number of times per month a keyword is searched in Google (over the last 12 months).
    The Search Volume metric reveals the popularity of a keyword.
  • Search Visits: Monthly average of completed search visits where a user clicks on a search result to get to a non-search engine page.

    Compare Search Volume to Search Visits to determine the real values of popular keywords for destination sites.

  • Keyword Difficulty: A score that represents how difficult it is to rank for a particular keyword. A higher score indicates greater difficulty. Learn more.

  • CPC: CPC (Cost-per-click) is the average price that advertisers paid for a click on their ad in Google’s paid search results.

    Take note of the CPC price estimation and assess the demand for a particular keyword.

     

  • Intent: Keyword Search Intent is an estimation of what people searching for this keyword are trying to achieve.

  • Top Competing Websites: shows the top sites competing for organic, paid, and mobile traffic for the keyword(s). Check out the monthly traffic share and take note of the traffic trends. A change in traffic trend could indicate a change in strategy or seasonality.
  • SERP Features: Lists which SERP features are available for the analyzed keyword(s). 
  • Keyword Ideas: Get a list of keyword ideas that are related to the analyzed keyword(s), including:
    • Phrase Match keywords are terms that contain the seed word with some variations
    • Related Keywords are terms that match the intent of the seed word based on how people search for a product, topic, or service
    • Top Categories: shows the list of top industry categories (e.g., e-commerce, shopping, etc.) receiving the most traffic for the analyzed keyword
    • Trending Keywords in Category: are newly popular keywords in the group
  •  Top Search Ads and Top Product Ads: view the top ads receiving search traffic from the analyzed keyword(s).

FAQs

Why is there no position ranking for certain organic keywords?

Our position data is a metric we provide to supplement our keyword traffic share data. Because the number of keywords we have data for is so large, we cannot pull the position data (which we get from public sources) for 100% of the keywords for which we have traffic share data. Thus, we have a system that prioritizes a list of keywords to collect position data for.

If you spot a keyword that is missing position data and you'd like us to prioritize this keyword for future months, feel free to add this keyword to a Keyword List, which will automatically add the keyword to our priority list for the coming months!

Feature Location

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