Discover traffic metrics and insights for any search keyword and compare the performance of a group of keywords using the Keyword Overview tool.


What is the value?

The Keyword Overview page is a great place to begin your keyword analysis! Get a broad look at the performance of a keyword or keyword group across a variety of metrics. With these insights, you can:

  • Evaluate search volume, visits, and CPC

  • Understand which sites are competing for search traffic

  • See which SERP features are available

  • Find related keyword ideas

  • See the Top Ads earning search traffic

Note: Click the PDF icon to download your keyword overview details to a formatted PDF file.

How to Use

To begin your keyword analysis:

  1. Go to the Acquisition Channels module and find Keyword Analysis > Overview within the SEO section.

    Note: This page can also be found within the Paid Search section under Keyword Analysis. See Feature Location.

  2. Enter a keyword or select a keyword list to be analyzed.

    Note: To create a new keyword list, click + New List.

The Overview page offers a broad scope of metrics and insights related to the performance of the analyzed keyword(s).

Note that this is an overview page. Use the 'See More' links to further explore specific metrics and insights.

Metrics and Insights

The Search Volume, Search Visits and CPC metrics indicate the amount of search traffic, and the investment made, for the analyzed keyword(s)

  • The Search Volume metric reveals the popularity of a keyword

  • Compare Search Volume to Search Visits to determine the real values of popular keywords for destination sites.

  • Take note of the CPC price estimation and assess the demand for a particular keyword.

Top Competing Websites: shows the top five sites competing for organic, paid, and mobile traffic for the keyword(s). Check out the monthly traffic share and take note of the traffic trends. A change in traffic trend could indicate a change in strategy or seasonality.

SERP Features: Lists which SERP features are available for the analyzed keyword(s). Learn more about SERP features.

Keyword Ideas: Get a list of keyword ideas that are related to the analyzed keyword(s), including:

  • Phrase Match keywords are terms that contain the seed word with some variations

  • Related Keywords are terms that match the intent of the seed word based on how people search for a product, topic, or service

  • Top Categories: shows the list of top industry categories (e.g., e-commerce, shopping, etc.) receiving the most traffic for the analyzed keyword

  • Trending Keywords in Category: are newly popular keywords in the group

Top Search Ads and Top Product Ads: view the top ads receiving search traffic from the analyzed keyword(s).


Why is there no position ranking for certain organic keywords?

Our position data is a metric we provide to supplement our keyword traffic share data. Because the number of keywords we have data for is so large, we cannot pull the position data (which we get from public sources) for 100% of the keywords for which we have traffic share data. Thus, we have a system that prioritizes a list of keywords to collect position data for.

If you spot a keyword that is missing position data and you'd like us to prioritize this keyword for future months, feel free to add this keyword to a Keyword List, which will automatically add the keyword to our priority list for the coming months!

Feature Location

Try it now!

Was this article helpful?
6 out of 12 found this helpful