Discover traffic metrics and insights for any keyword and compare the performance of a group of keywords using the Keyword Overview tool.
The Keyword Overview page is a great place to begin your keyword analysis! Get a broad look at the performance of a keyword or keyword group across a variety of metrics. With these insights, you can:
Evaluate search volume, visits, and CPC
Understand which sites are competing for search traffic
See which SERP features are available per keyword
Find related keyword ideas
See the top ads earning search traffic
Note: Click the PDF icon to download your keyword overview details to a formatted PDF file.
To begin your keyword analysis:
Go to the Acquisition Channels module and find Keyword Analysis > Overview within the SEO section.
Note: This page can also be found within the Paid Search section under Keyword Analysis. See Feature Location.
Enter a keyword or select a keyword list to be analyzed.
Note: To Create a Keyword List, click + New List.
The Overview page offers a broad scope of metrics and insights related to the performance of the analyzed keyword(s).
Note that this is an overview page. Use the 'See More' links to further explore specific metrics and insights.
Metrics and Insights
The Search Volume, Search Visits and CPC metrics indicate the amount of search traffic, and the investment made, for the analyzed keyword(s)
Why is there no position ranking for certain organic keywords?
Our position data is a metric we provide to supplement our keyword traffic share data. Because the number of keywords we have data for is so large, we cannot pull the position data (which we get from public sources) for 100% of the keywords for which we have traffic share data. Thus, we have a system that prioritizes a list of keywords to collect position data for.
If you spot a keyword that is missing position data and you'd like us to prioritize this keyword for future months, feel free to add this keyword to a Keyword List, which will automatically add the keyword to our priority list for the coming months!
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