The Keyword Geography page enables you to see keyword traffic per country, allowing you to reach local audiences with the right keywords. You can identify the country leaders for the analyzed keyword(s) and the leading websites per country, and then adapt your competitive strategy in each market.



  • We recommend creating a keyword list to receive more data on countries competing for the analyzed keywords.

  • The data is available for desktop traffic only.

What is the Value?

You can see which keywords are performing best per country, allowing you to focus your PPC and SEO strategies accordingly. One example is brand protection. Let’s say you want to see how well your brand performs in other countries. You can create a keyword group with your various branded terms included. Filtering by paid search results will show which countries are bidding on your brands. This will allow you to protect your brand by investing in PPC for your branded terms in other countries.

How to Use

  1. From Research Intelligence > Industry Research > Search Interest Analysis, enter a search term.

  2. From the left menu, select Search Interest Analysis > Geography.

In the table, you can see:

  • Note: One insight could be to recognize how competitive the market is per country and understand if you need to invest money in that country to acquire traffic share.

You can filter by:

  • Note: When filtering by either Organic or Paid Search , the data in the Volume , Organic vs. Paid , and CPC columns remain unaffected.


Are elements in Google, such as Top Stories, labeled by Similarweb's system as organic traffic?

Yes, a click on a link from Top Stories is considered organic traffic.

Feature Location

Research Intelligence > Industry Research > Search Interest Analysis > Geography

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