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Industry Traffic by Country

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Discover the countries sending the most traffic to an industry with the Geography page.

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What is the Value?

Discover where your audiences are around the world, how those audiences are changing over time, and how engaged they are with your industry. Use these insights to tailor your marketing strategies from there -- whether you're looking to double-down on your primary market or expand your product offerings to high-potential markets.

How to Use Geography

To compare geographic metrics for an industry, follow these steps:

  1. Go to Industry Analysis. Select a predefined industry or a custom industry you've created.

  2. Click on the Geography page.

To target your analysis, use the filter in the upper right to set the time period that you would like to analyze.

Note: This metric is only available for Desktop data.

 

In the Traffic & Engagement graph:

You can see a visual overview of the top seven countries in the chosen industry. Select the Engagement metric you'd like to view per country in the graph: Visits, Growth, Pages per Visits, Avg. Visit Duration, or Bounce Rate.

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Scroll down to the table below to find additional insights into your country-specific audiences.

You'll find country-by-country analysis in descending order of traffic share. You can sort the data by clicking the heading of the relevant column in the table.

Key metrics & insights in the table:

  •  

    Country: Geographical location that receives search traffic for the analyzed keyword(s). Note: You can click the country to view more granular search traffic data for that specific country, depending on the list of countries to which you have access.

  •  

    Traffic Share: Estimated percentage of traffic sent to each of the analyzed pages (or domains) compared to the total website's search traffic.

  •  

    Visits: Total visits sent to the domain over a selected period.

  •  

    Growth: Change in absolute traffic numbers from the first month compared to the latest month.

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    Avg. Visit Duration: Average duration of the visit in hours, minutes, and seconds. Longer visits may suggest that visitors interact more extensively with the website, which may mean they find it a rich source of relevant information and knowledge. The more time a visitor spends on the website, the more likely they are to convert. Note: This average includes bounced visits. For more information, see our Glossary.

  •  

    Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.

Note: Bounce Rate is not available in Website Analysis > Audience > Geography.

Use Case

  • Understand your target audience. Identify types of target audiences and their behavior worldwide using data like Visit Duration and Pages per Visit. 

  • Analyze your geographical reach. Assess how engaging your content is to different geographical locations by considering Bounce Rate.

  • Tailor your marketing strategy to meet your business goals. Investigate your site's performance in your primary markets, and grow your business to high-potential markets.

Feature Location

Try it now! Web Industry Analysis > Enter an industry > Audience > Geography

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