Analyze a keyword or keyword group to understand which websites are gaining search traffic from organic keywords with the Organic Traffic page.


What is the Value?

  • Discover which websites are getting the most organic traffic share from each keyword

    • Understand who you are competing with within the Search realm, as well as identify strategic partners for backlinks and content placements.

  • Monitor the traffic share of any keyword over time in monthly or weekly granularity

  • Optimize your SEO, PPC, and Content campaigns

    • Drive high-intent traffic to your business and increase your digital market share

How to Use

To uncover the websites gaining traffic from organic keywords:

  1. Go to the Search module under Acquisition Channels, and find the Organic Traffic page.

  2. Select a keyword or keyword list to analyze.

At the top of the Organic Traffic page, you'll find key search metrics, including:

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    Note: Compare Search Volume to Search Visits to determine the real value of popular keywords for destination sites.

  • CPC: Estimated price that advertisers pay to buy the search word in Google Adwords in the selected country from the past 30 days. Take note of the CPC price estimation, so you can further assess the demand for a particular keyword.

  • Traffic Trend: Scale the graph to the maximum traffic point during the period being analyzed to highlight any gains and losses in traffic over time. This view helps to identify seasonality and time-specific trends for keywords.

In the Keyword's organic traffic breakdown table, you can view the domains getting organic traffic from this keyword or keyword list, along with the following metrics::

  • Domain: List of all the domains that receive traffic from a given keyword or group.

  • Traffic Share: Website’s share of mobile traffic generated by the keyword.

In the Keywords tab, you can see the same metrics, plus:

  • Keyword: Search term selection within this keyword group.

Note: You can filter by Search Engines, All Search Types, Website Categories, or by All website types (e.g., Transactional, Content Publishing, and other websites).

Feature Location

Try it now! Organic Traffic.

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