Display Traffic Overview

In this section, you will see a summary of all the key display metrics, and further down, an overview of display traffic and engagement metrics showing traffic generated by clicks on display and video ads.

What is the value?

You can monitor quality traffic and understand the competition for display ads. See how other websites use display in their strategies. This will help you reach your audience.

How to Use

You can see:

  • Total ad visits: Total visits to the website generated by ads.

  • Campaigns & landing pages: Number of ad campaigns and landing pages detected for the chosen website (single mode).

  • Detected ads: Total number of individual detected ads found on the chosen website (single mode).

  • Recently spotted creatives: Snapshot of the most recently found ad creatives on the chosen website (single mode).

  • Top Publishers: Publishers sending most ad traffic to the website.

  • Top ad networks: Ad networks generating the most traffic to the website.

In the graph, you can see:

  • Traffic Share: Estimated traffic sent to each to the analyzed page (or domain) in percentage compared to the total website's search traffic.

  • Avg. Visit Duration: Average duration of the visit in hours, minutes, and seconds. Longer visits may suggest that visitors interact more extensively with the website, which may mean they find it a rich source of relevant information and knowledge. The more time a visitor spends on the website, the more likely they are to convert. Note: This average includes bounced visits. For more information, see our Glossary.

  • Pages/Visit: Average pages per visit for the selected time period. More pages per visit often indicate that users are highly engaged and willing to explore more of the site.

  • Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.

Location

Digital Marketing > Competitive Analysis > Display > Overview

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