Location: Search Keyword Analysis > Mobile Competitors
SimilarWeb Pro Mobile Competitors enables you to uncover your keyword competitors on Mobile Web based on the actual traffic (ie anonymous behavioral data) generated by a particular keyword.
By seeing mobile competitors, you can:
understand the competitive landscape for any keyword,
discover which websites are getting the most traffic share for a keyword on mobile, and
monitor the traffic share of any keyword over time in monthly or weekly granularity.
To see mobile competitors:
From Search Keyword Analysis, enter a keyword.
Within Keyword Competitors, click Mobile.
The analyzed keyword’s mobile traffic breakdown is displayed.
Note: You can easily get a broader view of your market share by filtering to last 12 months or more. Since SimilarWeb doesn’t break out Paid vs Organic in Mobile Web, it looks at both under Search Traffic.
You can see:
Search Volume: Monthly average of searches performed for the keyword in Google (over the last 12 months)
CPC: Estimated price that advertisers pay to buy the search word in Google Adwords in the selected country (from the past 30 days)
Organic vs Paid: Share of paid and organic traffic generated by the selected keyword
In the graph, you can see:
Traffic Share: Reveals the traffic trends over time of the top 10 sites, from your keyword or keyword group
Market Share: Distribution of monthly traffic share for up to 10 chosen domains
In the table, you can see:
Domain: List of all the domains that receive traffic from a given keyword or group
Traffic Share: Website’s share of mobile traffic generated by the keyword
Change: Change in traffic generated by the selected keyword from the previous month
Position: Highest position of the domain in organic SERP
Destination URL: Traffic from the selected keyword is sent to this URL
Website Categories: Category best describing the website
Featured: Indicates if the SERP listing was featured by Google
TIP: Monitor the performance of a brand, product line, campaign or marketing initiative over time by creating and saving a keyword group of 200 keywords. For more information on creating your own keyword list, see Creating a Keyword List.
The Search Keyword Analysis > Mobile Competitors page is an ideal way to analyze the nature of which websites are getting the highest traffic share for terms specifically on Mobile Web.
Afterwards, you can see how your search traffic share compares to your competitor(s) by monitoring in the Traffic Distribution chart. Remember, if a competitor is growing in traffic share for a term, considering optimizing on Mobile Web and monitoring your share over time.