Find the top-performing paid search ads generated by a particular keyword and identify the sites gaining traffic from these ads. Use this information to inform your own paid search strategies.

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What is the Value?

With the Search Ads page, you can:

How to use search ads

To identify the top-performing search engine ads by keyword or keyword list, follow these steps:

  1. Go to the Paid Search module in Acquisiton Channels.

  2. Within Keyword Analysis, click Search Ads.

  3. Enter a keyword or select a keyword list and view the search ad variations.

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Tip: You can easily get a broader view of your market share by filtering to the last 12 months or more.

 

Key metrics & insights:

  • Domains: Every website that appeared for the keyword(s) the user provided.

  • Landing Page: Full URL of the domain getting traffic from the ad.

Feature Location

Try it now! Search Ads module > Enter a keyword or keyword list.

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