Similarweb Pro Top Ads enables you to uncover your websites for paid search ads based on the actual traffic (ie anonymous behavioral data) generated by a particular keyword.
With top ads, you can:
understand the competitive landscape for any paid search keyword,
discover which websites have the top ads and their average position in the SERP,
understand what landing pages are being used for the paid search ads to see if the keywords are relevant to the landing page, and
understand what copy they are using in their paid search ads and use it to inform your strategy.
The Digital Marketing > Keyword Research > Analyze Keywords > Top Search Ads page is an ideal way to analyze the top paid search ads for a particular keyword. Afterward, you can use this information to inform your own paid search strategies.
To see top ads:
From Digital Marketing > Keyword Research > Analyze Keywords, enter a keyword.
Within Analyze Keywords, click Top Search Ads.
Top Ads list search ad variations for the Keyword or Keyword Group that you have set will be displayed.
Note: You can easily get a broader view of your market share by filtering to the last 12 months or more.
In the table, you can see:
Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).
Domains: Every website that appeared for the keyword(s) the user provided.
Landing Page: Full URL of the domain getting traffic from the ad.
Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).
Position: URL’s organic position on Google's Search Engine Results Pages (SERP) (in the last 30 days).