Location: Search Keyword Analysis > Top Ads
SimilarWeb Pro Top Ads enables you to uncover your websites for paid search ads based on the actual traffic (ie anonymous behavioral data) generated by a particular keyword.
With top ads, you can:
understand the competitive landscape for any paid search keyword,
discover which websites have the top ads and their average position in the SERP,
understand what landing pages are being used for the paid search ads to see if the keywords are relevant to the landing page, and
understand what copy they are using in their paid search ads and use it to inform your strategy.
To see top ads:
From Search Keyword Analysis, enter a keyword.
Within Keyword Competitors, clickTop Ads.
Top Ads list search ad variations for the Keyword or Keyword Group that you have set will be displayed.
Note: You can easily get a broader view of your market share by filtering to last 12 months or more.
In the table, you can see:
Ads: Search ad copy as it appears on Google’s SERP
Domains: Every website that appeared for the keyword(s) the user provided
Landing Page: Full URL of the domain getting traffic from the ad
Keywords: Search terms for which the ad appears on Google SERP
Position: Average ad position for which the associated term appears during the analyzed period