Find the top-performing paid search ads generated by a particular keyword and identify the sites gaining traffic from these ads. Use this information to inform your own paid search strategies.
With the Search Ads page, you can:
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Understand the competitive landscape for any paid search keyword
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Discover which websites have the top ads and their average position in the SERP
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Understand what landing pages are being used for the paid search ads to see if the keywords are relevant to the landing page
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Understand what copy they are using in their paid search ads and use it to inform your strategy
To identify the top-performing search engine ads by keyword or keyword list, follow these steps:
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Go to the Paid Search module in Acquisiton Channels.
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Within Keyword Analysis, click Search Ads.
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Enter a keyword or select a keyword list and view the search ad variations.
Key metrics & insights:
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Domains: Every website that appeared for the keyword(s) the user provided.
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Landing Page: Full URL of the domain getting traffic from the ad.
Try it now! Search Ads > Enter a keyword or keyword list.
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